Lesson Learned for Nook: Don't Launch on the Same Day as Google
Yesterday we saw a couple of big announcements in the tech world. First was the new Barnes & Noble Nook Color, aka “The Readers Tablet.” As with any good marketing launch, I’m willing to bet that they had yesterday down as their tablet announcement date for quite a while. And lucky for them, based on our tracking of headlines, they received a good volume of coverage. However, Google just so happened to launch G+ business pages yesterday and they also received a similar volume of attention by those same publications.
But… timing – is – everything. And while the two announcements received relatively the same amount of press coverage, when it came to consumer engagement, the Nook was completely overshadowed by G+ Pages. Sorry B&N, it’s always hard to compete with the Big Man on Campus.
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Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.