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#LIFTSocial Keynote Announced: Roc Nation’s Matthew Siegel


I’ll do my best to avoid “The Roc is in the building!” outbursts at our conference on Thursday, October 22nd, but it might be difficult. I’m excited to announce that the =LIFT(Social,2015) opening keynote will be Matthew Siegel, Chief Digital Officer for Roc Nation.

What do You Need to Know About Siegel?

Matthew Siegel is the Chief Digital Officer of Roc Nation, where he oversees digital operations, strategy and investments for the company’s three business verticals – music, sports and luxury goods. Roc Nation is a diversified entertainment company founded by JAY Z representing hundreds of artists and athletes from Rihanna and Shakira to Kevin Durant and Dez Bryant. Prior to joining Roc Nation Siegel was the strategy lead and a founding member of the Ripcord incubator at Viacom, developing new consumer experiences for the future of media. Previously he was the Vice President of Music Strategy, leading strategy, business development and marketing for MTV, VH1 and CMT’s new music platforms and initiatives

Previously Siegel was Co-Founder of Indaba Music, a crowdsourcing platform for over 1 million artists and brands creating audio and video content that reaches nearly 10 million fans monthly. Siegel developed groundbreaking campaigns for all 4 major record labels, over 200 major recording artists including Linkin Park, Mariah Carey, Yo-Yo Ma, and numerous marquee brands including Converse and Red Bull. In 2010 Siegel was named a Billboard “30 Under 30″ Power Player for the music industry. 

Siegel first got his start in entertainment starring in the Golden Globe-winning, Emmy-nominated CBS-TV series Brooklyn Bridge. He holds an A.B. in Economics from Harvard and an M.P.A. in International Economic Policy and Management from Columbia.

What Will He Speak About?

How has social media impacted content creation? And what do new creative models mean for marketers? Siegel will take a dive into the crowd to better understand how social is changing the entire media value chain from creator to consumer and back again.

Have You Registered Yet?

If you haven’t gotten your ticket yet, make sure you register while there’s still space. If you’re already registered, make sure you stay up to date on conference details by visiting today!

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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