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LinkedIn’s New Profile Design: Premium Accounts and Your Personal Brand

LinkedIn has become a critical component for many marketers looking to develop both personal brands and expertise that funnels back to their respective companies.

Today the network for professionals announced new profile designs for Premium Members, in a continued attempt to benefit corporate types that are willing to pay to play. This ties in with LinkedIn’s increased focus on being a content platform as well as one for connection.

This is a great opportunity for dedicated marketers, willing to invest the time to brand themselves, and promote their company on the network.


The Changes

  • Profile: Larger profile photo and an expanded, customizable profile header. think Facebook for businesspeople.
  • Internal SEO: top keyword suggestions for your profile to give you enhanced profile discoverability.
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  • Size: When users search, your profile comes up bigger and more detailed than non-Premium Members. For extra standout style.
  • Open Profile option: enabling this allows every LinkedIn member to see your full profile and reach out to you for free. 
  • Full Transparency: The ability to see a full 90-day list of the Who’s Viewed Your Profile feature and the top 100 results for How You Rank against your first-degree connections and company.
  • Price: LinkedIn has rolled out a new $9.99 starter package called Premium Spotlight.

How To Take Advantage 

  • Make sure your profile photo is professional. It’s up front and center now. No more shoddily cropped party shots.
  • Whether you’re a Premium Member or not, ensure you’re including the right keywords in your profile by analyzing the industries of your connections, especially those connections you wish to emulate in career path or industry switch. Simply Measured’s full collection of LinkedIn reports lets you get a full understanding of your own account and the connections you have, groups that you are considering, and even your company page.
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  • Keep a close eye on Who’s Viewed Your Profile. If you’re looking for a new job or want to strengthen your professional standing in your field – and your brand’s in return – be proactive and reach out to the folks who’ve taken time to view your profile.
  • Get active in groups. LinkedIn groups are a fantastic way to get your brand’s name out there. By representing yourself as a knowledgable, experienced, and engaging professional, you’re drawing serious positive attention to your brand, as well.

What do you think of the new LinkedIn profile changes?

Will you sign up for a LinkedIn Premium membership, or a Premium Spotlight package? What are the major advantages – or not? What do you think LinkedIn has up its sleeve next? I know the value of LinkedIn is a huge topic of debate in the marketing community, so get your voice heard in the comments below, and check out what you can learn from your own Linkedin data.

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Lucy Hitz

I’m the Head of Marketing Communications here at Simply Measured, where I'm responsible for our content program, social media marketing, PR, and comarketing ventures. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.

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