Which Magazines are Winning With Social Media?
Winners were chosen based on what appears to be a variety of categories, from circulation, ad revenue, and strategic moves in the publishing industry.
Being the data junkies we are here at Simply Measured, after reading through the list we decided to see how these winners were utilizing social media. We tracked all 10 magazines on Facebook and Twitter.
As an ex-journalist who was in the newsroom when the industry all but crumbled, I’m always interested to see how the savvier publications have survived and flourished in such a fluid and high-risk market.
But Magazines are a different animal. Their early grasp of tech-based commercialism and social trends have kept – and in some cases grown – their relevance. Also, magazines are way prettier than newspapers. Chances are you kept your subscription to Sports Illustrated a lot longer than your subscription to the sports section. Some of these brands have been able to incorporate a successful social presence with that continued commitment to their print product.
InStyle, which came in at No. 5 on the Ad Age list, is far and a way the leader on both major social channels. With 2.2 million followers on Twitter, they have become a real-time expert on all things fashion. InStyle also has a big following on Instagram, and a growing presence on Pinterest.
One surprise on both lists is Forbes, which has become a dominant force in the digital space. Forbes boasts the second-largest Facebook presence, and over 1 million Twitter followers. This seems like a fluke to your grandpa, who was reading Forbes back in the 1950s, but Forbes has a completely redesigned website, a strong focus on the digital space, and their digital ad revenue – which Ad Age reports has jumped 28% through June – clearly shows that leading brands recognize their innovation.
*Note: Food Network Magazine was left out of the chart because their social profiles encompass their entire brand, including the TV network, which would skew the data. That being said, Everyday Italian is one of the best things to ever happen to my television.
I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.