Mother’s Day and What Digital Marketers Need to Know [INFOGRAPHIC HERE]
If you’re a digital marketer, you’re probably wondering how to harness the emotion-heavy power of Mother’s Day (coming in hot this Sunday!) for your brand.
Enter this amazing infographic from our friends over at The Shelf. Some of my favorite stats here:
- Pinterest is the top-ranking social network for Mother’s Day searches. [Great post here for tips on how to drive more traffic from Pinterest to your site, by the way]
- The highest conversions for social ads are in clothing and accessories
- Mother’s Day is the #1 holiday for floral sales
…and so much more! Just scroll down to get your learning on.
I’m the Head of Marketing Communications here at Simply Measured, where I’m responsible for our content program, social media marketing, PR, and comarketing ventures. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.