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Mother’s Day and What Digital Marketers Need to Know [INFOGRAPHIC HERE]

If you’re a digital marketer, you’re probably wondering how to harness the emotion-heavy power of Mother’s Day (coming in hot this Sunday!) for your brand.

Enter this amazing infographic from our friends over at The Shelf. Some of my favorite stats here:

  • Pinterest is the top-ranking social network for Mother’s Day searches. [Great post here for tips on how to drive more traffic from Pinterest to your site, by the way]
  • The highest conversions for social ads are in clothing and accessories
  • Mother’s Day is the #1 holiday for floral sales

…and so much more! Just scroll down to get your learning on.

Courtesy of: The Shelf

Lucy Hitz

I’m the Head of Marketing Communications here at Simply Measured, where I'm responsible for our content program, social media marketing, PR, and comarketing ventures. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.

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