Music Trumps Sports on Twitter: ESPYs vs. BET Awards
Last night, ESPN hosted its annual ESPY awards, an event that alwaysÂ draws significant social media buzz across the country. Â We tracked Twitter mentions of the hashtags #ESPY and #ESPYs, much like we did for the #BETawards last month.Â When comparing the two data sets, a few things drew our attention.Â For one, the amount of Twitter buzz varied immensely between the two shows.Â Â Â The BET Awards garnered over 168,000 tweets during the event, whileÂ the ESPYs drew only 18,000+ tweets.Â Such data suggests that the BET Awards, and music in general, are of greater importance to the Twitter world than the ESPYs and sports.
Another discrepancy in our data setsÂ was the cities that were most active on Twitter about the events.Â For the BET Awards, we saw musically rich cities like New York City and Atlanta dominate the Twitter buzz, but for the ESPYs, they were less involved.Â On the contrary, cities like Boston and Los Angeles, seemingly more interested in their local sports than theirÂ local music, were much more activeÂ during the ESPYs.
Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.