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NBA Tweet Tracker – Los Suns vs Spurs

The second round of the NBA playoffs is in full swing. Games are underway, Charles Barkley is placing bets, and fans are Tweeting. We tracked tweets for the Suns vs. Spurs game last night to analyze activity and the impact of the “Los Suns” uniforms – a political statement targeting the recent Arizona immigration law.

“Los Suns” Win on All Fronts:

The Suns won the Twitter battle as well as the actual game. In addition, the political message seems to have taken hold – 25% of the “Suns” tweets inlcuded “Los Suns.”

Post-Game Tweets Drive Volume:

There was a clear spike in activity at the final buzzer. Suns fans celebrated and Spurs fans mourned. These immediate post-game reactions drew a big spike in volume. We saw this same trend in our rounder 1 analysis of Lakers vs. Thunder Twitter data.

Celebrities Love the NBA Playoffs:

Celebrities, Athletes, Journalists, and Political figures were present in the Suns vs. Spurs Twitter stream. This includes the Whitehouse, Jordin Sparks, Baron Davis, Bill Simmons, Larry Fitzgerald, Jimmy Eat World, and of course, Eva Longoria. There were a total of 16 Twitter handles with over 100K followers in our dataset.

At the Suns game hoping to see them guys go up 2-0 in the seriesless than a minute ago via UberTwitter

Adam Schoenfeld

Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.

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