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New Research: Engagement With Brand Tweets Up 83% Since 2013

Screenshot 2014-11-17 14.33.40Twitter has become a staple for brand marketers, and it’s no surprise why. The network boasts 500 million Tweets per day and 248 million monthly active users.

Twitter is the ideal place to interact with consumers in a quick, conversational way.

Research from Simply Measured’s Q3 2014 Twitter Study analyzing the Interbrand Top 100 Global brands finds that 98% of major brands use the network and are interacting with consumers like never before.

icon-stats-figuresEngagement with brand Tweets is up 83% since Q4 of 2013.

Simply Measured has analyzed the activity behind millions of engagements and hundreds of thousands of brand Tweets to find the most successful brands, tactics, and content types.

This study uncovers findings around:

  • Hashtags
  • @Mentions
  • Link types
  • Visual content types
  • Posting frequency

Here’s a teaser, and the full study is available to download for free by clicking the button in the graphic below. See how your brand stacks up to the best in the world!


Michael Thomason

Michael Thomason

Michael is Simply Measured's Marketing Analyst, focused on measuring, analyzing, and understanding the social strategy for the most successful social brands in the world.

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