New Research: See How The Top Brand Marketers Use Instagram

New Research: See How The Top Brand Marketers Use Instagram Kevin Shively Blogger Extraordinaire Simply Measured

Screenshot 2014-10-23 15.55.38Instagram’s growth has been nothing short of amazing. The network boasts 200 million monthly active users, 60 million photos per day, and 1.6 billion likes per day.

In short, this mobile photo-sharing app is a marketer’s paradise.

Research from Simply Measured’s Q3 2014 Instagram Study analyzing the Interbrand Top Global brands finds that the return brands are seeing on their efforts has been increasing steadily, and shows no signs of slowing.

icon-stats-figuresMonthly engagement for the top brands in the world has grown by 12x over the course of two years.

This study analyzes the activity behind thousands of posts and hundreds of millions of likes and comments to find the most successful brands, tactics, and content types.

This study uncovers findings around:

  • Hashtags
  • @Mentions
  • Photos vs. videos
  • Location tagging
  • Posting frequency

Here’s a teaser. The full study is available to download for free by clicking the button in the graphic below. See how your brand stacks up to the best in the world!


Kevin Shively

As the Head of Marketing Communications at Simply Measured and generally delightful person, my job is to use data to tell stories to the internet that help the internet get better at telling stories...You're welcome internet.

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