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New Research: See How The Top Brand Marketers Use Instagram

Screenshot 2014-10-23 15.55.38Instagram’s growth has been nothing short of amazing. The network boasts 200 million monthly active users, 60 million photos per day, and 1.6 billion likes per day.

In short, this mobile photo-sharing app is a marketer’s paradise.

Research from Simply Measured’s Q3 2014 Instagram Study analyzing the Interbrand Top Global brands finds that the return brands are seeing on their efforts has been increasing steadily, and shows no signs of slowing.

icon-stats-figuresMonthly engagement for the top brands in the world has grown by 12x over the course of two years.

This study analyzes the activity behind thousands of posts and hundreds of millions of likes and comments to find the most successful brands, tactics, and content types.

This study uncovers findings around:

  • Hashtags
  • @Mentions
  • Photos vs. videos
  • Location tagging
  • Posting frequency

Here’s a teaser. The full study is available to download for free by clicking the button in the graphic below. See how your brand stacks up to the best in the world!

How-Top-Brands-Use-Instagram

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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