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Our Grammy Predictions: Ed Sheeran, T-Swift & Lorde Will Come Up Big

Earlier this month, we analyzed the Twitter buzz surrounding the Golden Globe nominees. Sure enough, the film with the most buzz also won the most awards (congrats American Hustle & J-Law). Now, it’s time for arguably one of the biggest award shows of the season, the Grammys. We wanted to check out which nominees are coming in first on Twitter, will it translate into trophies? Let’s take a look…

Best New Artist

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This is going to be a tight one. Ed Sheeran has 628k mentions over the past month, but Macklemore & Ryan Lewis are nipping at his heels with 599k mentions. Sheeran hasn’t put out an album since 2011, but his features and opening act for Taylor Swift’s tour has propelled him to superstardom. However, Macklemore & Ryan Lewis’ singles have carried them to the top of the charts and kept them relevant. Subsequently, as the Grammy’s approach, Macklemore’s buzz outpaces Ed’s, with a sharp spike of mentions in the past week.  Also, never count out Kendrick Lamar who has sustained very solid traffic throughout the month (and put out the year’s best project – excuse the bias).

Who Twitter Thinks Will Win: Ed Sheeran
Who Billboard Thinks Will Win: Ed Sheeran
Who Should Win (100% Biased): Kendrick Lamar, come on– GKMC is damn near perfect. Honorable Mention goes to Seattle-native Mack & Ryan, but they’re hardly new to us life-long Seattlelites.


Album of the Year

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Alright, I know what you all are thinking. Yes, Taylor Swift is a beast (and don’t worry, we made sure to not just track the word “Red”). This might not be the first adjective you’d pick to describe T-Swizzle, but can you really argue with the album’s 42,072 mentions (the next best is The Heist with 13,290)? Despite the fact that Taylor Swift’s album is one of the oldest, having dropped in October of 2012, Red is the clear cut winner on Twitter by a K-O (and 22 is my jam). We’ll see if the Grammy’s agree come Sunday.

Who Twitter Thinks Will WinRed, Taylor Swift
Who Billboard Thinks Will Win: The Heist, Macklemore & Ryan Lewis
Who Should Win (100% Biased): See above. GKMC was near perfect. Still got love for Macklemore & RL though.

Record of the Year

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Well… Another blowout category courtesy of Lorde. Lorde’s single has blown up recently, which has probably contributed to her success on Twitter this past month. Songs like “Get Lucky,” “Blurred Lines,” and “Radioactive” were released earlier in the year, so it’s likely that their buzz has died down as the Oscar’s approach. However, over the past month, “Royals” by Lorde has received a staggering 129,074 mentions on Twitter. 2nd place goes to “Radioactive” by Imagine Dragons with 53,157. Twitter has spoken.

Who Twitter Thinks Will Win: “Royals” by Lorde
Who Billboard Thinks Will Win: “Get Lucky” by Daft Punk
Who Should Win (100% Biased): Okay, I’m not the biggest “Royals” fan, but you kind have to respect the Walking Dead-Zombie-Exorcism moves that the Lorde of dance rocks. Still, my vote goes to “Get Lucky.” Too catchy to not win.

The suspense is killing us! Will Twitter predict the winners come Sunday? Who are you pulling for?

Jade Furubayashi

My name is Jade and I'm the Social Media Manager for Simply Measured. We can find common ground in Beyoncé and Chipotle burrito bowls.

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