(RED) and Mashable Team Up To Set Vine World Record
Fans and supporters were encouraged to post their 6 second Vine clips to Twitter with the hashtag #REDWorldRecord. The campaign was a success, and they set the new record.
This promotion is the latest in an ever-growing wave of social activism on Twitter. The ability to gain exposure for your messge increases exponentially with social media, and helps engage people who otherwise might never see it.
3,678 Tweets containing the hashtag were posted over the 24 hour period, with over 2,800 containing actual Vine clips. Over 1,100 original posts went out, with 2,400 Retweets that contributed to 129 million potential impressions in 24 hours…Not bad.
Many of these Retweets and impressions were a result of celebrity involvement:
Bill Gates Retweeted one of (RED)’s original posts, driving the highest potential impression spike of the day. Paris Hilton and MTV also contributed to spikes in impressions throughout the day, but they weren’t the only influencers to get involved.
Wired and VICE Magazines both Tweeted about the promotion, as well as celebrities David Guetta, Jack Dorsey and Eliza Dushku.
I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.