#SIC2014 Preview: What to Expect at Seattle Interactive Conference
The Seattle Interactive Conference kicks off next week, with two days of presentations, sessions, workshops, and panels dedicated to makers, innovators, and creative thinkers in the digital space.
The conference brings together some of the most innovative thinkers from the tech scene, including our very own CEO Adam Schoenfeld.
Schoenfeld’s presentation, Get Out of Data Hell: Social Media Measurement Essentials will be held in Room LL5 from 1:30 pm – 2:20 pm on October 15th, and is designed to help marketers make the most out of the vast amount of social data available to them.
In his own words:
In today’s data-driven world, it’s not often that you hear less is more. Marketers are specifically prone to gathering more data than needed, often getting caught up in the collection part of the process without knowing which information is the most important for their end goal. In this session, marketers will learn what data they should be measuring, how to understand that data, and tactics for sharing those insights to stakeholders.
The presentation is a continuation of his talk from the 2013 Seattle Interactive Conference, The Data Geek’s Guide to Social Media Marketing. Looking to get caught up before the presentation? Check out the full deck from last year’s talk below:
I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.