Simply Measured Acquires DataRank to Become Most Complete Social Analytics Software
Social marketing has evolved. What was once an experiment that kept the intern busy is now a serious marketing function.
Brands have made significant investments in social, but few would say that they are truly “data-driven” today. Access to the right data and insight is the key to enabling better marketing, but the current tools have failed to keep up with a rapidly changing market. Our long-term goal at Simply Measured is to solve this problem.
Today, I’m excited to announce that we’ve taken a huge step in that mission by acquiring DataRank, a social intelligence solution that helps marketers derive insights from social data and online conversations.
Like you, we see social data as an opportunity for better research. We have evaluated countless “social listening” tools, and DataRank is the first tool we’ve seen that goes beyond passive “listening” and delivers real social intelligence and research from online conversations.
Combining this unique social intelligence with our analytics platform takes you a step closer to truly data-driven marketing.
Social Analytics for Data-Driven Marketing
Data-driven marketing requires tools which combine advanced measurement with research, and connect the dots for better execution.
Adding DataRank’s social intelligence product to Simply Measured immediately supercharges our research capabilities. In August, we acquired Seattle-based Inside Social, a company focused on attribution and social ROI that significantly enhances our measurement capabilities.
In the data-drive marketing process, there are three stages: Research, Execute, and Measure.
Our mission at Simply Measured is to enable marketers to do their best work possible by prioritizing research and measurement. These two acquisitions are important because they help us enable marketers in each category. In a world where data is becoming more and more abundant, marketers need access to the right data, not just more data.
Most social technology suites focus on helping marketers publish, manage workflows, and execute campaigns, with analytics as an afterthought.
Workflow problems are solved, but data and insights give marketers the competitive advantage.
Dedicated to Data: A Shared Vision
DataRank and Simply Measured are dedicated to helping brands put analytics first in their social marketing programs. By coupling the two services, we’re able to give marketers access to the right data and insights to research new opportunities, measure performance, and optimize results.
According to ‘The Right Way To Measure Social Marketing,’ a September 2015 report from Forrester Research, 53 percent of social relationship marketers surveyed listed measurement as among their top problem area when running branded social accounts, far beyond any other issue.
Our goal at Simply Measured is to put practical data in your hands and enable you to do your best work, simply. By adding DataRank to the Simply Measured analytics platform, we’re able to take that mission to another level.
Want to Learn More?
Don’t Forget to Attend Our Conference!
We’re also offering a 10% discount if you register for our =LIFT(Social,2015) conference by using the promo code SIMPLYDATARANK. Ryan Frazier, CEO of DataRank, will be presenting a session called How to Use Social Intelligence to Identify New Market Opportunities. Register by clicking here today!
Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.