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Simply Measured and Sprout Social Update: The Road Ahead

Sprout Social’s recent acquisition of Simply Measured gives you unparalleled access to a comprehensive suite of solutions.

As a combined entity, we’re able to provide you with the tools necessary to unlock actionable insights from social data. The result? Exceptional customer experiences through a platform that offers data-driven social solutions.

Solutions Available Now

As Sprout’s day-to-day social media management and Simply Measured’s deep listening and analytics come under the same roof, you’ll be able to bring a more data-driven and efficient approach to everything you do on social.

While a single platform with fully integrated solutions will be the end result later this year, we’re excited to make several solutions available today as add-ons to the core Simply Measured platform:

  • We now offer end-to-end social media management through the Sprout platform. With Sprout Publishing and Engagement, you can easily plan, schedule, monitor, and engage with the conversations occurring organically across all major social channels.
The Sprout Social Smart Inbox

Pair with Simply Measured Social Analytics for deep campaign measurement, and Simply Measured Listening for analysis on conversation drivers, emerging themes, and audiences.

Listening
Simply Measured Listening
  • Enhance and amplify with our employee advocacy platform, too. Sprout Social’s portfolio includes Bambu, an employee advocacy platform, which gives your employees a simple way to share curated content across their social networks.

With Bambu, Simply Measured users can amplify social media reach, improve internal communications and employee engagement, enable sales teams for social selling, and recruit top-tier talent, all while improving employee retention and reducing turnover.

A Notable Difference in Data

Sprout’s analytics can help brands easily visualize, digest, and report on social performance, while Simply Measured offers deep social listening and analytics tools with the flexibility to help you uncover the why behind the numbers.

In combination, there is a notable difference in the depth and breadth of data you’re able to surface, interpret, and include in your strategic decision-making processes. This includes:

  • Cross-Channel Analytics: Track your social marketing across channels, all in one place.
  • Educated Content Decisions: Your strategy shouldn’t be a guessing game. We’ll tell you what’s working and why it’s working.
Simply Measured Cross-Channel Analytics—now including content labeling!
  • Easy, Approachable Reporting: You won’t have to sacrifice depth of data for readability, accessibility, and ease of use.
Simply Measured Social Analytics
  • More Time to Optimize: Make sure you spend your time analyzing and optimizing, rather than organizing.
Seamlessly publish content and manage assets across social networks with Sprout Social.

Uniting Our Brands & Partner Programs

In addition to our work on product integrations, you may have noticed that we’ve begun aligning our brands under the Sprout umbrella to build a stronger, more unified community. A few important updates to note:

  • #SproutChat Twitter Chat: While both teams previously hosted weekly Twitter chats, we’ve combined efforts and invite you to participate in #SproutChat every Wednesday at 2 pm CT. Plus, you can join our #SproutChat Facebook Group for more community conversations and networking.
  • Unified Agency Partner Program: We’re happy to say that the Sprout and Simply Measured Agency Partner Programs have been unified. If you’re an agency customer of Sprout or Simply Measured not in the know: learn more and apply to join the program.
  • Sprout Social All-Star Community: All customers of either platform are also invited to join Sprout’s All-Star Community—a group of social experts and Sprout advocates that share best practices, industry knowledge, and career development.

From Products to Platform in 2018

Our teams are busy preparing for what comes next, and while Sprout and Simply Measured remain standalone products for now, our goal is to fully integrate Simply Measured’s offerings into Sprout Social for a seamless experience. In the meantime, the two platforms side-by-side can offer tremendous value to brands looking for best-in-class social management and in-depth analytics solutions.

As you engage with our teams, please know that we’re committed to the following:

  • All of our sales and customer success teams are educated and enabled to have productive conversations with you about the best combination and suite of solutions for your business.
  • All of our support teams are trained and willing to assist you with any product questions, concerns, or troubleshooting, regardless of product.
  • We welcome your continued feedback, questions, and ideas as we bring you a more data-driven social media management experience.

Thank you for your commitment and participation. We’re excited to be on this journey together. Stay tuned for additional updates and information on Sprout’s next chapter.

Want to see what our products can do together? Request a demo below.

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Andrew Caravella

Andrew Caravella is VP, Strategy & Brand Engagement at Sprout Social. He likes being on airplanes, spinning to the beat at SoulCycle and Roger Federer. Find him on Twitter @andrewcaravella.

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