#SimplySocial Podcast: LinkedIn and B2B Marketing
In the fourth episode of #SimplySocial, Lucy Hitz and I sat down with LinkedIn expert, Forbes Top 50 Influencer, and author of LinkedIn Marketing: An Hour a Day, Viveka von Rosen to talk about the benefits and challenges of being a B2B marketer and the growth of LinkedIn as a marketing channel, in addition to a networking resource. Enjoy!
Editor’s Note: We’re wrapping up an office remodel at Simply Measured, and recorded this episode in a room with a bad echo. 1,000 apologies for the sound quality. Next week’s episode will be crisper and clearer than ever.
Join us each week as Lucy Hitz and I bring you news from the social marketing space, talk about great brand campaigns we’ve seen, discuss tactics and theory, and have conversations with some of the biggest experts in social marketing.
About the Hosts
Kevin Shively is the Senior Content Strategist at Simply Measured. He’s worked in digital marketing for the last six years. Prior to that, he was a newspaper journalist, and prior to that, he played with a lot of LEGOs.
Lucy Hitz is the Social Media Content Writer at Simply Measured. She holds an MFA from the University of New Hampshire and uses more hashtags than anyone you know. #ImNotKidding
I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.