#SimplySocialAwards: Best Brand Personality
For our final #SimplySocialAwards category, we will be voting on best brand personality! Having a distinct brand personality is vital for connecting and engaging with your audience.
Our marketing team narrowed it down to four finalists. Now YOU decide who is crowned winner! Check out the strategies and results of these brand personalities below.
Nordstrom’s strongest content type is photos. The retail brand does a great job of highlighting products without coming off as too sales-y.
Nordstrom builds a fierce brand personality using these tactics.
Pairing Products with Events
— Nordstrom (@Nordstrom) February 14, 2017
Nordstrom conveys an accessible luxury feel by showcasing their products in a lifestyle-oriented environment. The brand combines demographic-appropriate events and holidays with visually appealing product offerings.
Partnering with the Right Influencers
Not every brand can partner with celebrities like Bey and RiRi, but these influencers fit Nordstrom’s brand personality.
— Nordstrom (@Nordstrom) February 1, 2017
Bow-down. The latest FENTYxPUMA shoe collection by Rihanna is here! http://bit.ly/2lFqRFc
Rihanna’s FENTYxPUMA shoe collection announcement is their most engaging piece of content across all social platforms in 2017 so far.
Nordstrom uses clever captions that resonate with their audience, letting product images speak for themselves.
— Nordstrom (@Nordstrom) December 31, 2016
Wendy’s sees the most engagement from text. The brand creatively engages its audience by using:
.@McDonalds So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend.
— Wendy's (@Wendys) March 30, 2017
The most engaging piece of content this year for the brand was this reply to a McDonald’s announcement. Wendy’s stole the spotlight and generated a lot of brand buzz.
If you scroll through the Wendy’s Twitter account, you will see that they actively engage with their followers, mostly in the form of witty replies.
If you're asking a fast food restaurant, you might have a ways to go.
— Wendy's (@Wendys) April 4, 2017
And, more recently, Wendy’s reply to a man on a chicken nugget mission has turned into a great PR stunt. Their quoted retweet has over 82,500 engagements and has generated national attention.
1 Million?!?! Officially SHOOK https://t.co/XZ1AafXo2p
— Wendy's (@Wendys) April 7, 2017
Instagram is Free People’s most engaging channel, accounting for 98% of their total engagement!
Free People also beat other top fitness brands for the share of engagement.
The brand highlights their boho feel by showing off beautiful spaces and rooms; many of these images are from their followers, in the form of user-generated content.
A post shared by freepeople (@freepeople) on
In the comments you can see that their followers tag their friends, which is a savvy way for Free People to generate more exposure and engagement without having to push sales directly.
Taco Bell uses Snapchat to interact with fans, showing off new products, fun facts, running contests, and asking their followers to engage with them. This is a unique way for the brand to stand out against the competition and solicit feedback from followers.
Words That Resonate
Don't look for love. Look for tacos.
— Taco Bell (@tacobell) March 29, 2017
Over 23K retweets for this Tweet. It is simple and clever. This works for Taco Bell, whose followers love to share humor.
Taco Bell’s humorous personality pays off on Twitter, which is the brand’s most engaging channel.
Don’t forget to cast your votes above! We’ll announce the winner on Monday, 4/17.
Get everything you need to analyze the metrics that matter
2017 Social Media Planning Template and ChecklistDownload
My name is Audrey and I’m the Social Media Intern here at Simply Measured. I love running, Husky football, The Bachelor, and celebrity Twitter drama.