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#SMMW14 by the Numbers: Instagram & Twitter

Social Media Marketing World attracts some of the best social marketers in the world, so it’s no surprise that this event – only in it’s second year of existence – has been a big hit on social.

As the final day of the 3-day event kicks off, we’re looking at the engagement on Instagram and Twitter, who is driving conversation, and what people are talking about.


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On Instagram, almost 500 people have posted photos using the #SMMW14 hashtag. These photos contributed to over 1.2 million impressions of the hashtag.

This photo was one of many that contributed to the massive engagement on Instagram. To view the full report, including top users, keywords, photos and filters, click the button below.

View the full #SMMW14 Instagram Hashtag Report


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On Twitter, 29,000 Tweets with the #SMMW14 hashtag have contributed to over 228 million potential impressions.

Mari Smith is among the many social media experts and influencers at the conference, sharing knowledge not just with the attendees, but with their massive audience on social as well. Social Media Examiner has done a great job of promoting their speakers for the event, allowing audience members to engage online as well as off:

To view the full report including influencers, top-Tweeted links and locations, click on the button below.

View the full #SMMW14 Twitter Activity Report

If you’re at the conference and haven’t had a chance yet, be sure to stop by the Simply Measured booth to hang out with our team. Not sure where it is? Hit up our community manager Jade on Twitter @SimplyMeasured, she’ll get you pointed in the right direction.

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Interested in running reports on your own event hashtag? Get a FREE trial of Simply Measured today:

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Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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