Social Analytics: Do You Focus Enough on Planning?
The vast amount of data available on both your and your competitors’ programs is a great asset for informing and quantifying your #socialmarketing process.
Here at Simply Measured, social marketers have three distinct needs to address in order to be effective:
1. The ability to define and plan a social strategy.
2. The ability to execute on that strategy.
3. The ability to measure and optimize the success of the strategy and execution.
No marketing strategy is complete without coming full circle from planning to measurement.
Our recent webinar “Social Planning: How You Might Be Missing the Mark” addressed the major mistakes brands make within the planning phase of this cycle. To hear more about these mistakes, check the presentation video out here:
If you want further insights on how to plan effectively for your own brand, download our latest whitepaper here, or by clicking the button below.
I’m the Head of Marketing Communications here at Simply Measured, where I'm responsible for our content program, social media marketing, PR, and comarketing ventures. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.