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Social Influencers: How to Identify and Measure their Impact in Marketing

Social Influencers: How to Identify and Measure their Impact in Marketing

Most brands see the value in engaging with influencers, but few know the best tactics for reaching out and utilizing those relationships.

Klout and Simply Measured teamed up with blogger and influencer Jess Estrada to share some insight in our latest webinar; giving insight from both the brand side and from the point-of-view of the influencer.

46% of attendees said that they haven’t started an influencer program, but are planning on doing so in the near future.

This webinar was designed to equip a brand marketer to identify, engage, and measure the success of their relationships with influencers.

Below is the full presentation and Q&A, as well as the entire deck from the presentation. Tomorrow, we’ll post the answers to questions we couldn’t get to during the webinar, so be sure to check back then!

Presentation Video (With Audio):

Presentation Deck

Kevin Shively

Marketer. Business & strategy for Simply Measured. SaaS, tech, 90s hiphop, complaining about stuff. Recovering journalist. Told I used to be funnier.

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