Social Media Marketing: A Vacation Reading List
2016 Social Marketing Planning Guide
As we wrap up 2015 and stare down 2016, many of us are taking it easy this week, recharging before digging back in after the new year.
Some of you may be sipping Mai Tais on a beach; others of you are on treadmills trying to work off last week’s figgy pudding — either way, it’s time to get caught up on some #socialmarketing reading.
If you’re a social marketer, here are my top recommendations for your vacation reading list.
1. “Everybody Writes”
Ann Handley’s most recent book, Everybody Writes, is a go-to guide for attracting and retaining customers through stellar online communication; because, in our content-driven world, every one of us is, in fact, a writer.
If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.
2. Neil Patel’s Blog
Neil Patel’s blog is a great source for social and digital marketing guidance. Patel posts educational content about anything from web optimization and conversion testing to social media and digital advertising.
3. SocialMedia.Org’s Big List
SocialMedia.org is one of my favorite blogs, and “The Big List” is their weekly round-up of stories from around the web focused on “social media leaders at big brands,” with case studies, interviews, and conference coverage.
What I love most about SocialMedia.org is that they take it to the next level, digging in with leaders from our industry to find out about the real inner workings of their social programs, departments, and strategy.
4. “The Art of Social Media”
There’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, Tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.
With over 100 practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
5. Welcome to the Funnel
Jason Miller shows companies how to reach the top of the funnel, raising brand awareness, building trust, establishing credibility, and ultimately driving revenue. Providing tips on how to successfully pair content marketing and social media, Welcome to the Funnel gives valuable insight into how to effectively grow your business with tactics that work across the board and can very quickly make an impact.
Buy “Welcome to the Funnel” on Amazon.
6. Social Media Explained
Mark Schaefer tackles Facebook, Twitter, LinkedIn, and other social networks to simply explain the most practical approach to social media marketing strategy. It also has cartoons.
Buy “Social Media Explained” on Amazon.
7. Marketing Day by Marketing Land
Marketing Land’s daily recap of the best articles, blog posts, and news from across the digital world is a great way to stay on top of social marketing trends, tactics, and best practices.
This roundup is available as a newsletter, or as a blog post, and is one of my favorite daily reads, whether it’s Saturday AM over coffee, or Monday AM at the office…also over coffee. Basically, it pairs well with a nice medium roast blend.
8. The Guide to Social Media ROI
Okay, fine, this is a plug for something I wrote, but as our ability to connect the dots between social media and business value gets stronger, it’s important to understand what Social ROI means, and how to address the challenges in front of you.
This guide will help you do that, addressing the issues with Social ROI, the problems we need to solve, and looking forward to the next stage of measuring business impact from social media.