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Social Media Measurement: Understanding Cross-Channel Tactics

Understanding Cross-Channel Measurement can be a complex task. There are a lot of moving pieces, and the ability to get a holistic “big picture” view of your social landscape is not easy.

This week, I had the pleasure of moderating a webinar called “The 5 Essentials of Cross-Channel Measurement,” a conversation stemming from our recent white paper on the same topic.

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Our two speakers, Simply Measured CEO Adam Schoenfeld, and Director of Professional Services Ron Schott, shared some ways of thinking about cross-channel measurement, and tactics for organizing and developing a cross-channel strategy.

The second half of the webinar was a great Q&A session with some tough questions from the audience.

Below, we’ve included a recording of the entire webinar, and a link to the “5 Essentials of Cross-Channel Measurement” guide. Enjoy!

To learn more about these five essential components, and for more tactical advice, click the button below to download the full guide.

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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