Social Media Measurement: Understanding Cross-Channel Tactics
Understanding Cross-Channel Measurement can be a complex task. There are a lot of moving pieces, and the ability to get a holistic “big picture” view of your social landscape is not easy.
This week, I had the pleasure of moderating a webinar called “The 5 Essentials of Cross-Channel Measurement,” a conversation stemming from our recent white paper on the same topic.
Our two speakers, Simply Measured CEO Adam Schoenfeld, and Director of Professional Services Ron Schott, shared some ways of thinking about cross-channel measurement, and tactics for organizing and developing a cross-channel strategy.
The second half of the webinar was a great Q&A session with some tough questions from the audience.
Below, we’ve included a recording of the entire webinar, and a link to the “5 Essentials of Cross-Channel Measurement” guide. Enjoy!
To learn more about these five essential components, and for more tactical advice, click the button below to download the full guide.
As the Head of Marketing Communications at Simply Measured and generally delightful person, my job is to use data to tell stories to the internet that help the internet get better at telling stories...You're welcome internet.