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#SOTU2015: Analyzing 1.4 Million State of the Union Tweets

Last night, President Obama gave his annual State of the Union address to both houses of Congress.

While he was at the podium, 1,483,989 Tweets used the #SOTU or #SOTU2015 hashtags or mentioned the president.

Mentions per minute peaked at 7:08 PST at almost 45,000 Tweets, fueled by near-simultaneous Tweets by @WhiteHouse and @BarackObama in the minutes before.

These Tweets combined have already been retweeted over 35,000 times as they spread across users’ feeds and continued media attention is focused on them. Over 68% of the Tweets that were sent about the speech were Retweets, indicating the majority of the conversation on Twitter was centered around sharing content generated by news outlets, other viewers, and President Obama’s own Twitter handles.

Mention timing of the handles @WhiteHouse and @BarackObama followed the same pace as conversation around the address as a whole, accounting for nearly 17% of the conversation.
SOTU2The State of the Union draws the interest of all types of people from around the United States, and while topics span a wide field, the social media team at the White House has made sure their messaging and content is timed with pinpoint accuracy. What other events are integrated this seamlessly with social media activity?

Michael Thomason

Michael is Simply Measured's Marketing Analyst, focused on measuring, analyzing, and understanding the social strategy for the most successful social brands in the world.

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