#SOTU2015: Analyzing 1.4 Million State of the Union Tweets
Last night, President Obama gave his annual State of the Union address to both houses of Congress.
— Barack Obama (@BarackObama) January 21, 2015
"I have no more campaigns to run. I know because I won both of them.” —President Obama #SOTU
— White House Archived (@ObamaWhiteHouse) January 21, 2015
These Tweets combined have already been retweeted over 35,000 times as they spread across users’ feeds and continued media attention is focused on them. Over 68% of the Tweets that were sent about the speech were Retweets, indicating the majority of the conversation on Twitter was centered around sharing content generated by news outlets, other viewers, and President Obama’s own Twitter handles.
Mention timing of the handles @WhiteHouse and @BarackObama followed the same pace as conversation around the address as a whole, accounting for nearly 17% of the conversation.
The State of the Union draws the interest of all types of people from around the United States, and while topics span a wide field, the social media team at the White House has made sure their messaging and content is timed with pinpoint accuracy. What other events are integrated this seamlessly with social media activity?
Michael is Simply Measured's Marketing Analyst, focused on measuring, analyzing, and understanding the social strategy for the most successful social brands in the world.