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#SpoilerAlert: What I Learned About Game of Thrones from Social Data

It’s challenging being a TV-fan in this day and age. Whether you’re into House of Cards or Scandal (judging), logging onto social media when you haven’t seen the latest episode can be treacherous. Not only am I a Community Manager and predisposed to tapping into trends, but I also work at Simply Measured, so I’m constantly digging deeper. Oh, woe is me – right? Well, KIND OF.

Game of Thrones premiered last night, and some would say that I’m a pretty die-hard fan…even though I’m saving the episode for tonight. Since I wasn’t able to watch the episode, I was interested to see what people were talking about. After analyzing some #GameofThrones keyword reports, I realized something:

Its crazy what you can learn about anything by looking at the data.

So, what did I learn about Game of Thrones from my analysis? Find out below. I can’t promise their won’t be spoilers though…you’d be surprised what you can learn from data.

Using our Keyword Conversation Driver Analysis report, I was able to see which keywords were driving the most chatter around #GameofThrones. Many were obvious, like #GOTseason4 or #WinterIsComing, but the following 3 stuck out to me.


Let it be known, Kahleesi is my favorite character- she’s my pick to #TakeTheThrone, especially with those dragons by her side. I was hoping to see way more of Kahleesi this season, and seeing as though “Dragons” cracked the top 25 conversation driving keywords with over 8k mentions, it’s a pretty safe bet that these guys will be a big part of the season premiere.
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It’s about time. Based on the harsh words from Arya in the trailer, it was pretty evident that she was going to play a more pivotal role this season and it looks like she’s living up to the hype. Arya was mentioned over 9.5k times last night…So I’ve got to ask, will I see an Arya vs. Joffrey showdown in Ep 1 (Rhetorical, PLEASE DON’T TELL ME!)? Either way, clearly Arya is big this season; she’s the only character in the top 20 conversation drivers.

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Valar Morghulis.

Okay, now I’m starting to connect the dots. Valar Morghulis appeared 3 times (in some form or another) in our Top 50 #GameofThrones conversation drivers, so I know something happens with Arya and Jaqen. Valar Morghulis (translating to “All Men Must Die” and NOT the name of a character, like I first thought) is clearly the tone for the latest season, and I’m going to go out on a limb here and assume that we see someone go in the first episode.
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By digging into the data, I was able to identify pivotal characters and themes from yesterday’s premiere. Although this is a very particular study, the same could be done for your brand’s campaigns. By using our Keyword Conversation Driver Analysis, you can find out what is driving conversation around your hashtag, just like what I did with #GameofThrones. Give it a shot, tell me how it goes, and let’s hope, for everyone’s sake, that by then I’ve watched last night’s episode…

Jade Furubayashi

My name is Jade and I'm the Social Media Manager for Simply Measured. We can find common ground in Beyoncé and Chipotle burrito bowls.

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