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Spotify vs. iTunes: Which Service is Winning With Twitter Music?

Twitter Music App DataAfter the first 24 hours of Twitter Music, Spotify had beaten out iTunes as the most shared music service with the app’s hashtag #NowPlaying. While Spotify has maintained a steady share of the music traffic, iTunes sharing has started to ramp up.

We’ve been tracking #NowPlaying since the service launched, and the tug-of-war between the two services has remained neck and neck. Take a look:

Which Music Service is Winning the Shares?

Daily Leaders v2

After five days, 99,276 #NowPlaying Tweets have been posted linking to one of the three services that Twitter Music supports (iTunes, Spotify & Rdio). This total excludes regular Tweets using the hashtag, which is well over a million posts.

Spotify still leads the ranks, with 46,031 Tweets through Monday, but iTunes ( has won the last two days, and is close behind Spotify at 44,535. Rdio is a distant 3rd with only 8,710 shares, which is less than either Spotify or iTunes tallied during the first 24 hours.

How is iTunes Gaining Ground?

Monday Music Trend v4

iTunes hasn’t seen the sustained use that Spotify has, but several key Tweets linking to iTunes tracks have put the service in the running. On Monday April 22nd, one Tweet received over 1,200 Retweets, amplifying iTunes exposure within the conversation.

Early Adoption

NowPlaying v4

On Day 1, Spotify edged out iTunes ( plays  by less than 400 links. While it’s too soon to say, we assume Spotify holds the reigns because as a subscription service, you don’t have to purchase a single to listen to the entire thing.

Rdio is a similar service, but is younger and doesn’t have the audience that Spotify has, let alone iTunes.

Are Artists Getting Involved?

Twitter Music Artist DataSnoop Dogg was the most popular Tweeter to share out his tunes on day one of the music service. His Tweet about his song with Miley Cyrus generated over 10 million potential impressions. Sean Kingston, Blake Shelton and Jason Derulo have also been getting involved. The #NowPlaying feature is expected to be an important promotional tool for popular artists with large Twitter followings.

Email us with questions about tracking your own campaign, and follow @SimplyMeasured on Twitter for more insight.

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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