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#SB48 by the Numbers: What Was Twitter Talking About?

As a Seattle sports fan, it was tough to focus after the game. Cheers are pouring from every window between the Pioneer Square parties and the fireworks at the Space Needle.

But as a data geek and a social media nerd, I wanted to take a quick break to look at what got Twitter going. Here in Seattle, it was blue and green all night…but overall? There was a lot more to the story.

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We took a look at some of the most used terms throughout the game: Broncos, Seahawks, Bruno Mars, and the official #SB48 hashtag.

The first quarter was dominated with Seahawk conversations.

However, throughout the course of the game, mentions of The Seahawks took a surprising backseat.

Once Seattle went up 22-0 in the second quarter, the conversation shifted to Denver’s inability to convert.

Bruno Mars made a splash that rivaled both teams, with mentions peaking at over 83,000 a minute during his halftime performance with The Red Hot Chili Peppers.

The Seahawks capped things off with a dominant second half, and “Seahawks” mentions peaked at over 57,000 when the game ended.

Congratulations to the Seahawks and all the Seattle fans.

If you’re interested in how the ads performed, stay tuned for our full recap tomorrow, and follow us on Twitter for more content and analysis.

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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