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The 4 Must-See Events at Social Media Week 2016 NYC

Simply Measured is excited to announce that we are participating in #SMW16, which kicks off next week in NYC from February 22-26.

tech conference#SMW16 is set to be the most globally-connected, forward-thinking year of Social Media Week events yet. This year, SMW conferences will span 15 cities across six continents. Simply Measured is proudly sponsoring the NYC (February 22-26),  Los Angeles (June 6-10), and Chicago (November 14-18) conferences.

This year’s theme is The Invisible Hand: Hidden Forces Of Technology (and How We Can Harness it for Good). To make the most out of your week in NYC, we’ve picked the four events you can’t miss, from panels to parties.

1. Decoding Social

Hosted by NASDAQ and TheSocialArchitects, this master class on February 25 brings together two global influencers, Abigail Posner, Head of Strategic Planning at the Zoo, Google’s creative think tank, and Donnetta Campbell, founder of TheSocialArchitects, peer-to-peer influencer, and social eco-system leader.

Abigail Posner

Donnetta Campbell

You’ll Learn: 

  • How to leverage what is most powerful, influential, and impactful in social
  • How leadership and influence fit with social, particularly for more corporate brands
  • What social insights mean for the future of marketing

Why You Should Go: 

✅ Get a glimpse of how the best-in-class think about innovative social marketing — and execute their ideas

✅ Learn how to build and/or deepen your own thought leadership and influencers programs on social

✅ Find out how to expand your brand’s social and digital footprint

2. Don’t Be Afraid Of The Dark: How To Measure Dark Social

Hosted by Simply Measured, this session on Friday, February 23 (2pm at the SVA Theatre) features
Brewster Stanislaw, Simply Measured’s very own Head of Attribution, and Reid Armbruster, Head of Social and Digital at Audible.

The session will begin with a presentation from Brewster, defining dark social and explaining why social marketers need to understand, measure, and own it.

From there, Reid will join for a candid discussion about why dark social is so important to Audible and how they are beginning to measure and optimize it.

Brewster Stanislaw, Head of Attribution @ Simply Measured

Reid Armbruster, Head of Social and Digital @ Audible

You’ll Learn: 

  • What happens when someone shares a social post via mobile or private sharing
  • How it is affecting your company’s ROI
  • Which tools your need to effectively measure “dark social”
  • How to paint a bigger picture of your personal success

Why You Should Go: 

✅ Find out how you fail to recognize 50% of the value that social drives for your organization — and what you can do to end this madness.

✅ Get practical, actionable advice on how to measure the value of dark social to paint a bigger picture of your social’s organization’s success

✅ Hear a first-hand account of how dark social is impacting marketing strategy at a peer organization

Make sure to tweet your questions at us using the hashtag #SMWDarkSocial during the session, and come find us for Q&A after to receive your Simply Swag.

3. Snapchat: How Brands Can Effectively Market On The Platform

Snapchat is the hottest social media platform in 2016. In this masterclass led by Dan Grossman, Vice President of Platform Partnerships at VaynerMedia together with Farrah Bezner, Head of New Business Ventures at Mondelēz International, and Talya Minsberg, Social Strategy Editor at the New York Times, you will learn the best practices for marketing on Snapchat.

Talya Minsberg
Talya Minsberg, Social Strategy Editor @ The New York Times

Dan Grossman
Dan Grossman, Vice President of Platform Partnerships @ VaynerMedia

Farrah Bezner
Farrah Bezner, Head of New Business Ventures @ Mondelēz International


You’ll Learn: 

  • WHY Snapchat is the hot platform in 2016
  • The various ad product options Snapchat that offers
  • The differentiation between Snapchat’s ROI and “more established” platforms like Facebook, Twitter, and Instagram

Why You Should Go: 

✅ Deepen your understanding of how brands can effectively market to the ever-growing consumer audience on Snapchat

✅ Get perspectives from a word-class agency, multi-platform media company, and the most prestigious newspaper in the world all at once

✅ You can include it in your #SMWNYC Snap Story

4. The Opening Party, Of Course 

Social Media Week Opening Party To mark the launch of the the 2016 edition of #SMWNYC conference, organizers Crowdcentric and OgilvyOne will host the Official Opening Reception on February 22 at Ogilvy HQ.

The event kicks off #SMWNYC with an evening of cocktails and food. The Opening Party is by invitation only, but there are a limited number of Insider Passes still available, which grant you access to both the official Opening and Closing events.

What are you looking forward to most at #SMWNYC this year? Let us know on Twitter, and we’ll see you soon!

Kelci Marx

Kelci is the Marketing Coordinator at Simply Measured, where she strategically plans events and facilitates the sales team by driving marketing results.

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