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The Places Social Marketers Need to Look for Answers

As social media marketers, we have a lot of questions: Which metrics are the most important for our success? How can we learn more about our audience? Should we be on Snapchat?

Social media is a constantly evolving industry, and we all need a little help from time to time. So, where should social marketers go for a helping hand? Here are a few of my favorite places.


I bet you’re surprised to see Quora on this list. The truth is that this network is extremely underused in our profession. Quora has a lively and thriving community who enjoy this network for the sheer purpose of asking and answering questions!

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You can follow a Quora thread about a specific topic. For example, “Social Media Marketing” has logged 16.6K questions and has 267K followers! There’s a major database here and we should all be diving in when we have questions.


Slideshare is another under underused resource in the social marketing world. I love Slideshare because I’m able to find great templates and tips from presentations at conferences, and webinars.

For example, check out this gem I found from Hootsuite.

The Data, Duh.

I’m from the school of belief that you can answer nearly any problem with data (and you should). If you’re asking yourself questions about your social media strategy or tactics, turn to the data for answers first. 

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This chart is featured in Simply Measured’s Instagram Account Report

Your Simply Measured reports can illuminate what’s working, what’s not, and where you can improve. Always gut-check your assumptions with the data.

Your Peers

What’s a great way to get advice and gut-check your assumptions? Ask your peers! Join some LinkedIn Groups, attend Social Media Club events, and listen to podcasts.

Marketers are creating so much content and sharing it constantly with these communities — time to dive in!


Blab is literally a place for you to watch and join live conversations. Over the past few months, Blab has really exploded (goodbye, webinars). Any marketer can log on to Blab and find a conversation happening about a topic they care about.

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You’re able to tune in live, subscribe to upcoming Blabs, or even replay past ones. Blab is a resource that marketers should start embracing ASAP.

Those are the five resources I turn to on a weekly basis. What are yours? Let us know on Twitter, and download our 10 Social Media Trends You’ve Been Ignoring guide below for access to more timely resources.

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Jade Furubayashi

My name is Jade and I'm the Social Media Manager for Simply Measured. We can find common ground in Beyoncé and Chipotle burrito bowls.

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