Request A Demo

The 6 Biggest Olympics Topics on Social Right Now

The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well.”

That’s the Olympics Creed. True to this creed, Rio, the city where the 2016 Olympics kicks off this week, is fighting hard as Brazil suffers its worst recession since the 1930s.

Amidst the news about Zika, doping, and corruption, Olympics organizers are making monumental efforts to finish venues and infrastructure projects on time as they struggle for cash. There are reports that the Opening Ceremony for the games will not be as grand as they have been previously in Beijing, Athens, and London.

However, on August 5, the world will put all these problems behind them when athletes from around the world proudly march into Maracana Stadium to represent their countries for the Opening Ceremony and the lighting of the Olympic cauldron.

Here is what social media is talking about as the countdown to the world’s biggest sporting event begins.

Top Trends on Social Media for Rio Olympics 2016
Top Trends on Social Media for Rio Olympics 2016

#Roadtorio – Putting aside fears, social media is abuzz with posts about athletes working hard for the games and their fans reciprocating that excitement. The Official Rio 2016 hashtag has been trending as team/players from the world over prepare to join the games.

Zika:The mosquito-borne virus has been one of the topmost concerns around Olympics 2016. Many athletes have pulled out of the games due to Zika, while health officials insist that there is no reason to be concerned. Many others on social media feel that the Olympics would put the world at risk, since the infection could spread as people travel globally.

Russians and Doping: Russia has been allowed to participate in the 2016 Olympics, despite many former Russian Olympians testing positive for banned drugs. This is another topic that has been shared widely across social media. Russia has been accused of a state-sponsored doping cover-up after the former head of its national anti-doping laboratory admitted conspiring with the secret service to supply drugs to dozens of competitors and swap dirty samples for clean ones during the Winter Olympics in Sochi, Russia.

Team Refugee: Despite all the negativity surrounding the games, there is also hope. Team Refugee, a team of ten athletes made up completely of displaced people, is set to march behind the white Olympic flag when the Games open on Friday, offering a symbol of hope for refugees worldwide and bringing attention to the refugee crisis. Team Refugee will participate in various sporting events.

Lack of Infrastructure: Hosting the Olympic Games has always been seen as a way to put a country on the world map: it offers a chance to shine, develop, spur economic growth, and improve the host city’s infrastructure. But these aspects of hosting seem to have failed for Rio, as the final countdown to the Games begins. There is considerable buzz about lack of rooms for tourists, the city transportation system being incomplete, and polluted waters for some of the aquatic events.

Security and Police: Apart from the lack of proper infrastructure at the Games, security is another huge cause of concern amongst visitors who plan to attend the games, especially after a report that mentioned that Rio Police said they will not be able to protect tourists, as they police are protesting over not being paid for months.

This was not the only concern when it came to police and security. Many people also highlighted the fact that there has been an increase in police officers killing civilians since Rio was awarded the 2016 Olympic Games seven years ago.

The Games kick off in Rio this Friday, and the whole world will be watching with bated breath. We will be tracking social media conversation throughout the Olympics. You can find trending topics and search for the most engaging social content across Facebook, Twitter, and Instagram on our Simply Measured Olympics dashboard right here. If there is anything else you’d like to see us dive into, holler on Twitter!


Tripti Shrivastava

I'm a Social Media Analyst at Simply Measured. I love food, music, movies, and long walks. Let's talk about social media data!

Never Miss a Post!

Request a Demo