The Golden Globes: Twitter Predicts Winners, Loves J-Law, and Laughs at P. Diddy
I learned a lot of things from the Golden Globes last night. First of all, P. Diddy is a really weird guy. Second, I have to see “12 Years a Slave.” And finally, no matter how tight-lipped the Hollywood Foreign Press may be, a great way to predict the winner of an award show is to check out the nominees’ momentum on Twitter.
In our recent blog post, we published an infographic comparing the 5 most nominated movies of Golden Globes. Not only did we take a look at their nominations, reviews and opening weekends, but we took a look at how they had been trending on social.
American Hustle jumped off the charts, with the highest number of Golden Globe related tweets and share of voice percentage during nomination day. So, did this translate into trophies during the ceremony last night? Yes.
American Hustle also owned Twitter during the Golden Globes ceremony. American Hustle’s 3 peaks correlate with their 3 wins of the evening. Although, 12 Years A Slave’s mentions peaked after they took home the big award for Best Picture – Drama.
American Hustle took home more awards than any of the other top films, including Best Picture – Comedy / Musical, Best Actress, and Best Supporting Actress (girl power- chyea!). Meanwhile, Captain Phillips and Nebraska, both low performers on Twitter, walked away with zilch (which is actually a bummer because Tom Hanks is the man).
Speaking of Tom Hanks, although he didn’t take home any Golden Globes, he’s still beloved on Twitter! Check out how the actors from the Golden Globe’s Top 5 movies trended next to eachother.
Although none of the leading men from the top 5 movies took home a trophy last night, the story was very different for the women. Both Jennifer Lawrence and Amy Adams won, and Twitter responded in a big way. Jennifer Lawrence mentions peaked at nearly 3.5k per minute, with Amy Adams’ peak trailing close behind at 3.0k mentions per minute. Bottom line, Twitter’s obsessed with J-Law.
The momentum the top movies had heading into Golden Globes was reflected both on Twitter and on the stage last night. Twitter’s favorite American Hustle took home the most wins, while the less-tweeted-about Nebraska and Captain Phillips came up empty handed. Next year, we’ll be sure to place bets based on how the nominees stand on social.
My name is Jade and I'm the Social Media Manager for Simply Measured. We can find common ground in Beyoncé and Chipotle burrito bowls.