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The Oscars by the Numbers: Has American Hustle’s Heat Finally Cooled?

American Hustle took home the Golden Globe for Best Picture – Comedy or Musical, but will that success translate to an Oscar this Sunday? American Hustle was at the top of the pack, leading the way in number of nominations, opening weekend box office, and total mentions on Twitter. However, the Oscar pool is much bigger than the Globes, so is American Hustle’s fate uncertain?

Before you make your bets with your friends or gamble for that 50% discount on Postmates, let’s take a look at which films have gained or lost steam on social since the Globes!

Breaking Down the Nominees for Best Picture

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Out of the nine nominees, only a select few are really being talked about on Twitter.

Films like Captain Phillips, The Wolf of Wall Street, Nebraska, Her and Philomena are falling flat. Captain Phillips and Nebraska were also sleepers in our Golden Globe analysis. We wouldn’t put our bets on these films taking home Best Picture come Sunday. However, in the last week of January, Her did get a huge lift thanks to Oscar’s host, Ellen Degeneres.

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Ellen’s Tweet helped drive nearly 3,500 mentions for Her, by far the most single day action for of any of the nominees:
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Despite Ellen’s endorsement of Her, it didn’t make the top 4. The films pictured below have the highest number of total Twitter mentions. 12 Years a Slave has 4,445 mentions, putting it at the front of the pack. Trailing behind is Gravity, Dallas Buyers Club and American Hustle in 4th. American Hustle‘s buzz has cooled off significantly, with movies like Dallas Buyers Club making a push for the #1 spot.

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12 Years a Slave is currently the most talked about nominee on Twitter, while Gravity is making a late push for the title. Unfortunately, former leader, American Hustle, appears to have lost a lot of its momentum since the Globes. We’ll see Sunday if American Hustle can cling on and take home one more.

Who do you think is going to take home the Best Picture award this weekend?

Jade Furubayashi

My name is Jade and I'm the Social Media Manager for Simply Measured. We can find common ground in Beyoncé and Chipotle burrito bowls.

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