These Marketing Tools Can Save You Time and Grow Your Business
If you’re a business owner, chances are you want to manage your operations better and see your business grow. To do so, you’ll need to effectively monitor your data, identify possible problem areas, make positive changes, and more.
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But to do all of this manually is virtually impossible and way too time-consuming; you could end up with no time to run your business at all. The good news is that there are plenty of tools to boost your productivity and enhance your growth.
This post is going to help you discover which of these tools you should consider using. Here are some of the best tools that can save you time and grow your business:
Cyfe is at the top of the list because of its comprehensiveness. Through the Cyfe dashboard you can monitor all the data of your business without having to switch between multiple platforms. This tool can help you monitor crucial business metrics such as website traffic, search engine ranking, conversions, social media engagement, funnel advancement, and more.
You can even use it to track the performance of various marketing channels such as email, SEO, social media, and more. As you can see, the reports and status are neatly organized so you can easily monitor them.
What’s great about this tool is that there are tons of customizable pre-built widgets on offer that will let you display data from your various third-party tools and databases. Some of the popular widget integrations are MailChimp, Facebook, WordPress, Google Analytics, YouTube, Moz, Shopify, GetResponse, Instagram, and PayPal.
#2: Simply Measured
Simply Measured is easily one of the best social analytics tools that can help you execute a more data-driven social media marketing campaign. First of all, the social listening feature of this tool helps you track and keep up with trending conversations on social media. You can then use this data to craft valuable and relevant content and marketing messages for your target audience.
This feature can even help you discover some of the best influencers who are driving positive word-of-mouth about your brand. You can then reach out to them to leverage your marketing campaigns and reach an even bigger audience.
Simply Measured also keeps a close eye on how you perform on social media. You can use it to track your daily engagement rate across various social media platforms. It even lets you see how your performance compares to that of your competitors.
You can also use Simply Measured to see just how well social media factors into your overall performance. For instance, it will help you track how much traffic came from social media and how much time those visitors spent on your webpages. You can track which pieces of content are shared the most by your audience on social media, which can help you gain valuable insights to help you produce better content.
Email marketing is still one of the best channels to promote your business, but it can be a hassle to personalize each and every email you send out to your subscribers. Using MailChimp, you can automate your email marketing campaigns effectively and drive more conversions for your business.
MailChimp is an excellent tool to create personalized marketing campaigns that are relevant to your audience. It allows you to send out emails based on which stage of the sales funnel your recipients are in. For example, it will send them an on-boarding welcome email after they sign up for your mailing list.
Additionally, it can help you drive more sales by sending emails to recover potential conversions through cart abandonment emails. If a customer has left some items in their cart, the tool will send out an email at the right time to remind them of what they’ve left behind. It can also send out emails to customers who haven’t visited or shopped at your website for a while, helping you re-engage them.
Search engine optimization is a crucial part of every digital marketing campaign. You need it to gain long-term visibility in search results, but for your SEO campaign, you’re going to need a list of top-ranking, highly-relevant keywords. To find these keywords you can use Keyword.io, a free keyword research tool that’s very easy to use.
The best part is that the tool doesn’t just help you find popular search terms on Google. You can use it to search for popular and relevant keywords on YouTube, Amazon, Bing, Ebay, and even Play Store. You can even use it to optimize the visibility of your videos, products, and apps.
There may come a time when you want to make improvements to your website in such a way that your visitors get an enhanced experience. This positive experience can result in better conversions and more loyal customers. But before you start making any changes that you assume to be necessary, you should try conducting tests using Optimizely.
Using Optimizely, you can test different variations of various elements on your website and see which variation delivers the best results. For example, you can use it to test which landing page image results in the best conversions.
Additionally, Optimizely can help you deliver more personalized content to your website visitors. For example, it can display a landing page relevant to various shoe designs to visitors who had previously browsed through your shoe collection. Or if some visitors are located in cold weather locations, you can display a landing page relevant to cold weather products.
The content can also be personalized in real time, meaning it will be customized according to the customer’s behavior. This enhanced personalized experience can drive more conversions because visitors are seeing content that’s specifically relevant to them.
These are some of the best tools you can use to save time, deliver a better customer experience, and eventually grow your business. Which tools are you currently using, and how have they helped you? What do you think of the tools listed here?
Let us know in the comments below.
If you want to learn more about how you can improve your brand strategy, check out our blog post on how micro-influencers can be an effective tool to take your social efforts to the next level.
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Shane Barker is a digital marketing consultant. He specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.