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This Week in Social: Instagram Catches Twitter For U.S. Users, #MarchMadness, and More

A lot happened in social marketing this week. Here are some of the stories you might have missed:

Instagram Catches Twitter For U.S. Users

This week, Instagram announced that it has over 200 million monthly active users. eMarketer followed the announcement with a study that pitted U.S. Instagram users against U.S. Twitter users. Read More on AllFacebook >>

[INFOGRAPHIC] How Does the Sweet 16 Stack Up on Social

This Simply Measured infographic featured on breaks down the social bracket for the Sweet 16 teams. Which team wins on Twitter? Read More to Find Out >>

Top Gaming Apps on Facebook: Daily Active Users vs. Audience Engagement

At last week’s Game Developers Conference (GDC), Facebook revealed new statistics for Facebook-connected games across the web and mobile devices. Lucy Hitz compares gamers to engagement. Does a higher engagement rate correlate to game usage? Read More >>

Twitter for Android and iOS Get Photo Tagging

This week, Twitter rolled out photo tagging and multiple photos per Tweet in their Android and iOS apps. The move highlights the network’s recent focus on visual content sharing. Read More on The Next Web >>

Successful Brands Don’t Care About Sales on Twitter

According to a recent study by Statista, successful large brands don’t focus on sales when it comes to their Twitter strategy. What do they focus on? Read More on Mashable >>

LinkedIn to Assign Score For Advertisers Content Performance

LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of their posts to company pages, their branded groups, posts by company “influencers” who are part of LinkedIn’s publishing program, employee posts, and “sponsored updates” ads that appear in users’ streams. Read More on AdAge >>

[STUDY] How Top Brand Marketers use Twitter for Customer Service

For some of the top brands in the world, Twitter is a great way to engage with potential customers, but it’s also a great way to help your current ones. This Simply Measured study looks at how some of the top brands in the world are using Twitter for customer service. Read More >>

Education and Analysis

5 Time-Saving Tips for Social Media Analytics

Looking to save time with your social analysis? Simply Measured’s Lucy Hitz shares some tips that could save you hours each week. Read More >>

Creating a Weekly Social Media Report That Will Impress Your Boss

Looking for the right format to showcase your weekly metrics? It can be a fine line between demonstrating value and overwhelming your team with too many metrics. Here are some tips that can help you with your weekly report. Read More >>

10 Quotes From Analysts About the Future of Social Measurement and Analysis

As marketers, it’s important to understand market trends and direction. There’s no better way to do this than turning to the analysts who focus on these trends day in and day out. Here are 10 quotes about the future of social media marketing. Read More >>

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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