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This Week In Social: News & Analysis You Might Have Missed

A lot happened in social marketing this week. Here are some of the top stories you might have missed:

TideVine_blogTide Ditched The Super Bowl for Vine…And It Worked

During the Super Bowl, many big brands advertised on TV to the tune of $4 million an ad. Tide took a different route, and responded to those commercials on Vine. Read More >>

SXSWtoexpect_blogSXSW 2014 – What to Expect

South by Southwest 2014 is just under 4 weeks away. Here are five things you can expect to see at this year’s festival (including a whole mess of Simply Measured folks who would love to catch up with you. Read More >>

MKTLNDMore Time Spent on Internet Through Smartphones Than PCs

Nielsen just released a report that covers a variety of categories, from device ownership and video streaming to mobile’s impact on social media usage.  Read More >>

TOW_Olympics_blog-2Top Brands Capitalize on House of Cards and V-Day

Some of the top social brands have been capitalizing on the hype around the new season of HOC, and others have jumped on the Valentine’s Day bandwagon. Which worked best?  Read More >>

SNLSNL is Becoming a Strong Social Brand…Just in Time

NBC’s Saturday Night Live is using their young cast to drive more viewers through social media…And it’s working. Mashable breaks down the different ways SNL is reaching out on social. Read More >>

Education and Analysis

Analyzing Your Competitive Landscape: What You Need to Know

Understanding your competitive landscape is an invaluable part of any social analysis. This guide breaks down the key components a brand marketer needs to know. Read More >>

How Many Tweets is Too Many Tweets

Our community manager Jade Furubayashi conducted a test over the course of two months to find out. Read More >>

Repetitive Content: When Does Your Audience Lose Interest?

What happens when you post the same content over and over? Does your audience get over-saturated with your message? Do more people see and respond? Read More >>

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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