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This Week in Social: News and Analysis You Might Have Missed

A lot happened in social marketing this week. Here are some of the top stories you might have missed:

#PowerOn | #SamsungSolve |Jay-Z and Kanye: Samsung’s Innovative Use of Social at SXSW

At SXSW, few brands had a more complete presence than Samsung. From delivering fresh batteries to Galaxy owners to hosting contests during the Education conference, Samsung’s brand was everywhere. Read More >>

Sheryl Sandberg’s #BanBossy Shows the Power of Social Media

Sheryl Sandberg’s Lean In movement has linked up with the Girl Scouts of America for the #banbossy campaign. We took a look at the different social strategies of the campaign. Read More >>

Does #SXSW Mirror the Increasing Sophistication of Social Marketing?

SXSW is growing every year, with more and more brands, participants, and panels. But is that a good thing? Is the conference becoming more or less valuable? And what does it say about our industry as a whole? Read More >>

#PFW: Everything I Need to Know About Fashion, I Learned from Analytics

Paris Fashion Week is a mecca for people much trendier than us. But what do you do when you want to research an event across the world, but don’t know where to start? Lucy Hitz turned to social media analytics. Read More >>

Introducing Facebook Global Pages Reporting from Simply Measured

Facebook Global pages are an invaluable tool for social marketers managing localized content across the globe. Until now, there wasn’t an option to consolidate reporting for all global and local pages in one place. Simply Measured released a new report this week that solves this problem, and saves you time. Read More >>

Education and Analysis

[Guide] How Major Brands Grow Their Social Audiences

Large brands generally have massive social audiences…but how did they get there? It didn’t happen over night. Our new guide breaks down the different tactics you can take to grow your audience as a major brand. Read More >>

Why Global Pages Matter and How to Optimize: Tips from an Industry Expert

Mike Guay is a Sr. Community Manager for Deloitte Digital, and has helped major brands develop and manage their Facebook Global Pages strategy. In this post, he gives some great tips to any Global Pages manager. Read More >>

How to Prepare for Live Tweeting Your Webinar

Live Tweeting along with your webinar can be a daunting task. How do you handle questions? How do you keep up with the conversation? Our community manager Jade Furubayashi breaks it down. Read More >>

Auditing Your New Blog: 6 Things Social Data Can Tell You

Starting a new corporate blog can be a defining moment for your marketing team, and when done right, can drive a large percentage of traffic and interest in your brand. But where do you start? Lucy Hitz shares some types of social analysis that can help you manage your strategy in the first two weeks. Read More >>

6 Ways to Use Social Media Hashtag Data to Set Campaign Goals

Instagram Hashtags, when analyzed correctly, can provide a wealth of knowledge about your social data. These six tips can help you understand your hashtag, your campaign, and your audience as a whole. Read More >>

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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