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This Week in Social: Pinned Tweets, #ExpediaChat, Influencers, and More

A lot happened in social marketing this week. Here are some of the stories you might have missed:

#ExpediaChat is Using Twitter to Define Travel Conversations

Expedia is known as one of the savviest travel companies out there. But they’re also one of the savviest social brands on Twitter. For the last few years, they’ve been crushing it with their weekly Twitter chat. What are they doing? Read More >>

10 Fitness Brands Winning on Social Right Now

As summer inches closer, more and more people are focused on fitness. We profiled some of the top fitness brands that are capitalizing on the growing interest. Read More >>

Twitter Rolls Out ‘Pinned Tweets’ To Select Users

Twitter this week announced that it’s allowing select high-profile individual users to ‘pin’ Tweets to the top of their feed. Mashable breaks down the new addition. Read More >>

Vine Releases Direct Messages

In an attempt to combat the recent Instagram feature, Twitter’s Vine released a new feature this week that alllows users to send direct message vines to one another. The Next Web outlines the changes. Read More >>

Education and Analysis

Social Media Benchmarking: What You Might Be Doing Wrong

Benchmarking can get confusing, and difficult to understand without the correct context. This week, we’re taking a look at four specific types of benchmarking, and how they can make your life easier. Read More >>

How to Define, Identify, and Engage Social Media Influencers For Your Brand

Every social media marketer is buzzing about influencers. Nate Smitha draws off his agency background to break down the process of identifying your own influencers and strategies to engage them. Read More >>

[Guide] How to Improve Your Social Media CTAs

A strong call to action is essential if you want to drive clicks, traffic, leads and conversions on social media. This free guide breaks down the types of CTAs and different strategies to make them successful. Read More >>

Best Practices From #SMMW14: How to Plan, Measure, and Engage

Rachel Routson recaps the key takeaways from Social Media Marketing World and how measurement can help you manage and reach your social media goals. Read More >>

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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