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This Week In Social: The Organic Reach Crisis, New Twitter Profiles, and More

A lot happened in social marketing this week. Here are some of the stories you might have missed:

Facebook’s organic reach crisis: 5 ways to mitigate the damage

Organic reach of brand content has plummeted on Facebook, giving social marketers panic attacks as the average post now reaches less than 6% of their audience. So how can you counteract the dwindling reach of your posts? Read More >>

Google+ and LinkedIn drive higher quality web traffic than other networks

A new study of post-click engagement by Shareaholic finds that Google+ and LinkedIn drive traffic that stays on your site longer, and visits more pages than other social traffic. Read More >>

Facebook is cracking down on Newsfeed spam: How to keep your brand off the hook

Facebook is beginning to crack down on three specific types of spam with some nuances that mirror your brand marketing tactics. Make sure you’re not spamming users. Read More >>

A tale of two libraries: When non-profit does Twitter right

The Seattle and Multnomah public libraries competed in a social media showdown during the Sounders-Timbers MLS match last week. Who won? Check out Lucy Hitz’s breakdown to find our. Read More >>

How will Twitter’s new profiles impact social engagement?

This week, Twitter began rolling out their new Facebook-esque profiles to a select group of users. How will these profiles impact engagement for your brand? Read More >>

How @AskAmex crushes customer service on Twitter

American Express is one of the top performers from our Twitter customer service study. So what are they doing right? Read More >>

#SpoilerAlert: What I learned about Game of Thrones from social data

Jade Furubayashi missed Game of Thrones last Sunday, and wanted to know what happened. Like any good CM, she turned to the data…which I guess classifies as “work”. Read More >>

How Twitter and Facebook reacted to Colbert taking over for Letterman

On Thursday, CBS announced that Stepehen Colbert will be taking over The Late Show from David Letterman after one more year of filming. So what did Twitter and Facebook have to say? Read More >>

Education and Analysis

Why are Facebook’s targeted ads so appealing?

Facebook’s targeted ads allow advertisers to narrow the scope of their efforts. In this guide, Lucy Hitz gives tips to understanding where your efforts should be focused. Read More >>

Analyzing #ImmigrationReform: Leveraging data to inform social strategy

Social data can inform many decisions. In a recent presentation, Jeff Gibb showcased this by analyzing the topic of immigration reform. Read More >>

Understanding Facebook’s new ad structure: How a community manager can impact ad spend

Facebook’s new ad structure has simplified the process of buying ads. In this guide, learn how any community manager can help their media buyer make informed decisions. Read More >>

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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