Pepsi Taps Into Our Friday Night & Other Top Tweets from the Week
Each week, we celebrate the creativity of a select group of brands by rounding up some of the top brand Tweets. Some talk about the Olympics, hype House of Cards, or just celebrate #TGIF, but they all caught our eye. Take a peak and tell us what you think!
— Pepsi™ (@pepsi) February 21, 2014
Great brands find ways to tap into their audience’s everyday lives. In this great Tweet, Pepsi seamlessly picked up on something as casual as #TGIF.
With two days left in the Winter Olympics, the United States remains in first place in the medal count. pic.twitter.com/UbVWagQ8Mt
— ESPN (@espn) February 21, 2014
ESPN taps into current events and their audience’s interests with this simple graphic. ESPN keeps it simple and to the point, making for the perfect tweet.
— Starbucks Coffee (@Starbucks) February 19, 2014
This Tweet from Starbucks is a great demonstration of adding personality to a regular offering. Starbucks’ treat receipts are an enticing effort, but they decided to make it pop by adding the image. The image isn’t necessarily professionally shot or planned, but a quick and easy improvisation. Great simple way to take your Tweet to the next level.
— HP (@HP) February 20, 2014
Much like the Pepsi example, HP seamlessly grabs ahold of a popular hashtag like #TBT and makes it their own. Not only do they tap into the #TBT conversation, but they also give their audience a little look into the brand’s history and personality
… Honorable Mention: @GAP
.@whitehouse, thank you, Mr. President.
— Gap (@Gap) February 20, 2014
Because how often do you get a Tweet from The White House?
Check back next week for more tweets from the week!
My name is Jade and I'm the Social Media Manager for Simply Measured. We can find common ground in Beyoncé and Chipotle burrito bowls.