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[STUDY] How Top Brand Marketers Used Twitter During Q4 of 2013


Twitter’s 230 million monthly active users post more than 500 million Tweets per day. This is the draw of the network, for both users and advertisers alike.

In this comprehensive study, we took a look at the world’s top brands and some of the fastest-growing companies, and examined the tactics they’re using on the network — and what marketers can learn to help build their own strategy.

Check out these Tweetable findings from this Twitter study, and download the full study for free below: 

“92% of top brands Tweet at least once daily.”___

“Over 36% of top brand Tweets contain links.”___

“Top brands averaged 20% follower growth on Twitter in Q4 2013.”___

“Tweets that include photos AND links receive 150% more engagement.”___

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Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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