Vine’s New Customization Features, and Why Social Media Marketers Should Care
Today, Vine announced major updates to its shooting, importing, editing, and sharing capabilities.
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These customization options make Vine more valuable to marketers than ever before because the tool is now stronger, faster, and more multifunctional. Here’s what’s changed, and why you should care.
You can now import existing videos from your phone – and mix them together.
Why you should care: You no longer need to take Vines within the Vine app, which means two things. First, you can repurpose video content you’ve created for other social media networks, television ads, or online ad campaigns and, second, you can splice together video content from different campaigns to create something new and fresh. Both of these tactics maximize the shelf life of the great stuff you’re already putting together.
You can now edit faster, more easily, and with greater precision.
Editing is now way breezier for both imported videos and videos shot in the Vine app. New tools like the “Duplicate” button and the “Mute” button give you a lot more at-a-touch flexibility, while the “Preview and Undo” button allows you to quickly preview your last clip right from the capture screen with one tap. If you don’t like it, untap it.
Why you should care: The quicker you can edit your Vines, and the more choices you have in the editing process, the easier it will be for you to post more frequently and with better quality. This is especially relevant for media brands or any brand interested in featuring living content on Twitter.
This is a good time to measure how your Vines are stacking up against other content on Twitter, and how your new experimentations are affecting those numbers.
You now have a second layer of tools.
When you tap the wrench on the capture screen, you access a second layer of camera tools: grid, plus a new level; the focus lock, which now works with the front-facing camera in addition to the rear-facing camera; ghost mode, which shows you the last frame of your previous shot; and a new torch feature, so you can now shoot in low-light settings.
Why you should care: You no longer have to let bad light or not-so-ideal cuts dictate the quality of your brand’s Vines. This means your social media marketing efforts on Vine can show off a much wider variety of locations and require less expertise to look slick.
How will your brand use Vine’s new features?
Which updates are most relevant to you? Where does Vine fit into your social strategy — and how to you measure your success or challenges on the network? Let us know in the comments below.
I’m the Head of Marketing Communications here at Simply Measured, where I'm responsible for our content program, social media marketing, PR, and comarketing ventures. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.