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What Are the Best Tools and Resources to Master on Social Media?

Tiffany Winbush
Tiffany Winbush

As a social media professional, it’s easy to get overwhelmed by your to-do list, especially if you’re responsible for managing social media for a multi-brand company. Social media professionals have to juggle multiple responsibilities, and it might become overwhelming if you don’t have the proper tools and resources in place to help streamline your tasks.

Just some of my daily responsibilities include strategizing how to best amplify the original content that my company creates, curating content from external sources, and engaging with fans and followers.

So how do I get all of this done on a daily basis in addition to the other duties that I’m responsible for? The handy tools and resources below help make my job easier.

Solicit Content from Colleagues

As a social media professional that works across multiple brands, I’m not always immediately aware of what internal content has been created that may ultimately be a good fit to amplify over social media.

By creating a dedicated social media email address, I’ve empowered my colleagues to make me aware of internal content that our fans and followers may be interested in.

Curate Content from Reliable Sources

I don’t want to be the social media pro that only amplifies content created by my team. If there’s an insightful or educational piece of content that the company’s followers may benefit from, I make sure to share that content as well.

I use feedly, which aggregates content from newspapers, magazines, and blogs into one place. Other aggregators such as Zite and Flipboard are also helpful when seeking content to curate for social media.

Keep Content Consistent

Even if you work from 9 – 5, social media is 24/7, which means you’ll want to share content at various times throughout the day, especially if your brand is global.

There have been numerous debates about the pros and cons of scheduling social media posts. But if you decide to schedule content in order to have a consistent social media presence, one of the top tools is  Hootsuite, which is great for individuals as well as small and mid-to-large size companies.

Larger enterprises can also research the benefits of Sprout Social, Spredfast, or Falcon Social. Additionally, you can make sense of the light analytics you receive from these platforms with more comprehensive analytics software like Simply Measured.

A bonus tip regarding Hootsuite is its newest feature, Hootsuite Suggestions. Earlier in this post, I shared tools for curating social media content. Hootsuite Suggestions helps you find quality content to share across social media.

Engage, Engage, Engage

Your social media efforts will see more success if you engage with fans and followers, as well as your target audience who may not already follow you. provides insight on your top social media supporters, who you should follow and unfollow, what Tweets from others you should re-share and much more.

The above suggestions are just some of the tools and resources I use to streamline my daily social media process. Don’t get overwhelmed by the number of social media tools on the market. Find the tools that work best for each need and get started on your social media activities.

What are your favorite social media tools? Share them with the Simply Measured community in the comments section below.

Tiffany Winbush

Tiffany Winbush is the Global Social Media Manager for the Mergermarket Group, which delivers corporate financial news, intelligence and analysis from around the world. In her role, Tiffany is responsible for content creation and driving social media engagement across 11 brands that fall underneath the Mergermarket Group family of products. Tiffany lives in NYC with her tech entrepreneur husband and two year-old daughter. She is passionate about empowering women and girls and volunteers regularly with the over 100 year-old public service organization Delta Sigma Theta Sorority, Inc. Tweet Tiffany at @TiffanyPR or connect with Tiffany on her blog, Women Making Moves.

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