What Do You Do When Your Competitors Analyze Your Social Data?
You’ve spent plenty of time digging through social data, and know a great deal about your competition’s marketing strategy because of it…so have they done the same?
Knowing that there is no limit to what you can learn, you may feel uneasy about how simple it is for your competitors to spy on you. How can you prevent your competitors from spying on your social media accounts to improve their own strategy and take advantages of your weaknesses?
In our new guide, “Social Espionage: Gathering Intelligence to Crush the Competition” we break down the different types of analysis you can do, and the insight you can gather from performing your own competitive analysis, but we also share some ways you can protect yourself against your competitors spying on your accounts.
Here are some tips for mitigating the impact of your competition’s social media spy games:
Perform Your Own Regular Analysis
First off, performing regular competitive analyses can really help you mitigate much of that problem by just knowing what your competition is doing. Besides that, performing Google searches for your business and your key employees can help you keep an eye on how your business is perceived. But let’s face it – if you put it out there, information is extremely hard to delete. That’s why it’s important to keep tabs on what your business and your employees put on social media sites.
This is not to say you need to spy on your employees, but it’s important to stay aware of potential threats to your online security.
Set Employee Guidelines
In addition, setting down guidelines for your employees or implementing a nondisclosure agreement provides a policy for how and when sensitive information can be shared over social media. Doing this ensures that no information is leaked prior to it’s official release – helping to keep your competitors in the dark about your plans and strategy. When taking this approach, be wary of taking too heavy a hand in regards to your employees’ social media use. You’ll need to balance the freedoms of your talent, your appreciation of their hard work, and the need to protect your business. Driving trust and transparency will help both you and your employees share the stake in your company’s future.
Repurpose Your Content
Repurposing old content can also help throw your competitors off track. Chances are you have great pieces of content, pdfs, infographics, webinars, etc., that can be repurposed or reshared to drive awareness and engagement with your brand. By consistently pushing out a large variety of high quality content (instead of only when you have a new product or release), you will drive impressions and engagement among your audience, and flood your competitors’ feeds.
Share Relevant Content From Other Sources
Another tactic is to share content from others that are relevant to your audience’s interest. It can become time consuming to rifle through all every social post you’ve made, and you can definitely use this to your advantage by posting varied content from various sources.
These will help mitigate your competitors from getting a leg up, but not eliminate their ability all-together. To understand what you can do to get the full scope of your competitive space, download the full Social Espionage guide for free today:
Social Media/SEO/SEM Whiz, Content Producer @simplymeasured! Smarty-Pants, Equestrian, Photographer and Francophile. I write big content pieces like our guides and ebooks, to help you make smarter decisions when it comes to social media marketing.