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What Is the State of Customer Service for Top Brands?

Interbrand 100 companies are the most recognized brands in the world, including Apple, Google, and Coca-Cola. They’re also some of the most active on Twitter, particularly in the customer service sphere.

What Is the State of Customer Service for Top Brands?

Some social stats you’ll find in this quick overview of the state of Twitter customer service today include:

The number of top brands with dedicated customer service handles has increased by 19% year-over-year.

Interbrand 100 customer service handle mentions are up 41% year-over-year.

Please is one of the most commonly used words in Tweets mentioning the customer service handles of the Interbrand 100, appearing 16,108 times, in 10% of customer Tweets.

And much more.

For more juicy goodness on  which members of the elite Interbrand 100 are winning customer service on Twitter, click below to download our just-released Twitter Customer Service Study.

Lucy Hitz

I’m the Head of Marketing Communications here at Simply Measured, where I'm responsible for our content program, social media marketing, PR, and comarketing ventures. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.

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