What You Missed at Social Fresh 2016
10 Social Media Trends You’ve Been Ignoring
Last week, more than 300 social marketers came together to get inspired and learn from the industry’s top brands and thought leaders. This 4-day conference was packed with case studies, workshops, and round tables. Here are some of my personal favorite presentations and lessons from Social Fresh 2016.
1. How to Create Fascinating Content: Making Your Ideas Impossible to Resist by Sally Hogshead
Sally Hogshead is a New York Times Bestselling Author and creator of The Fascination Personality Test, a new way to measure how people perceive your communication.
Sally emphasized how important it is for brands to effectively communicate with their audiences and create extraordinary content. Sally says:
If you can solve a problem better, faster, and more creatively, you’ll have competitive edge.
To figure out what your brand’s competitive edge is, ask yourself:
- How is my brand different?
- What does my brand do best?
When your content can’t be extraordinary, be provocative, creative, and different. You can either have the biggest budget or be the most fascinating! Which do you choose? Click here to get your free Personality Test and see how brands are communicating to you!
2. The Future of Social Ads Panel by Cisco, Century 21, IBM, and Likeable Media
Usage of the top four messaging apps will surpass the top four social apps in the near future. The way we see social ads are evolving, but how?
- Geofilters are a great way to start and/or enhance a brand presence on Snapchat
- Snapchat provides total views and total users of a given geofilter. These are high-level analytics, but they are still meaningful
- Facebook Canvas is a mobile-only experience that gives users a new way to target ads on Facebook. It includes video, photo, and a carousel experience that can take the place of a microsite
- Great price compared to other tools out there
- You don’t have to be a developer to create
- More and more people are blocking your ads when you don’t use Facebook Canvas
- Vertical videos are a great way to give your users a first-hand experience
Must-Have Targeting Tools
- Exclusion Targeting: Make sure to exclude people from an event. If they already purchased your tool, and ads keep popping up, chances are they’ll click the red X button, which hurts quality score and makes cost-per-click go up
- Retargeting: Retargeting is a great way to increase ad exposure and is the lowest cost-per-conversion. These are people who came to your landing page but didn’t complete a form fill
- Remaining Authentic and Platform-Specific: Creating authentic ad content for the unique platform you’re active on is crucial. Content can’t always be used across different social channels
3. How to Create Stopping Power in the Feed by Stacy Minero, Head of Planning & Creative Agency Development, Twitter
Twitter’s content is moving from broad impressions to participation–from viewing to doing–in a few ways:
- Edge-to-edge video: Video that fills the entire phone screen
- Controversial video: Video that surprises and will generate conversation (some positive, some negative)
Stacy suggests getting Twitter users to stop and watch in three ways:
- Front-Loading Creative
- Move from mobile-first to feed-first
- Create visual intrigue with GIFs
- Hook with action
- Make sure your video content works with or without sound
- Generate real stopping power by staying short
2. Tap into Creators
- Creators = social influencers
- Leverage creators for brand communication, as well as to tap into your audiences
- Find a creator that’s right for your brand: personality-driven creators, comedic creators, inspiration creators
- Create cross-platform content. You have the rights to distribute the content more broadly
3. Design Participation
- Involve your audience in creating a social campaign
- Create a unique hashtag and ask for UGC. An example of this is Taco Bell’s #TacoEmojiEngine. Tweet @TacoBell the actual taco emoji + any other emoji to get surprised with one of 600 unique taco-inspired photos, GIF’s, or sounds
As a proud sponsor of Social Fresh 2016, we learned a lot and hope you can take away some key learnings from Sally Hogshead, Cisco, Century 21, IBM, Likeable Media, and Twitter. Interested in incorporating social analytics as you take on new tactics? Simply Measured can help. Sign up for a demo here.