What You Need to Know About The Upcoming Changes to Facebook’s Ad Platform
The social network announced in a blog post yesterday that over the next six months, they’d be eliminating more than half of these ad options.
Why Are They Doing This?
Because 27 options is too many. Way more than you’d need. The folks at Facebook realize that now and want to simplify the process for both advertisers and consumers. They’re focused on pairing down the ads that are least successful for marketers and focusing on the ones that meet actual business objectives.
Why Should You Care?
This is important to any social marketer making analytics based decisions. You’ll now be able to focus on a manageable set of ads, and use your insight reports to easily create intelligent campaigns.
What Are They Changing?
Facebook will eliminate features like “Ask a Question” ads, because you can do that in a regular post anyway. The “Online Offer” product is also going away. Facebook says marketers find that a page post link ad is a more effective way to drive people to deals on their websites.
They’ll also be improving their remaining offerings, adding the social context of sponsored stories to all ad offerings. The social component adds a significant level of value to social marketing, and Facebook wants to keep that central to their ad platform strategy.
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As the Head of Marketing Communications at Simply Measured and generally delightful person, my job is to use data to tell stories to the internet that help the internet get better at telling stories...You're welcome internet.