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What You Need to Know About The Upcoming Changes to Facebook’s Ad Platform

1358376236_social_facebook_box_blueFacebook’s ad platform has 27 different products…at least for now.

The social network announced in a blog post yesterday that over the next six months, they’d be eliminating more than half of these ad options.

Why Are They Doing This?

Facebook Ads

Because 27 options is too many. Way more than you’d need. The folks at Facebook realize that now and want to simplify the process for both advertisers and consumers. They’re focused on pairing down the ads that are least successful for marketers and focusing on the ones that meet actual business objectives.

Why Should You Care?

Paid Post

This is important to any social marketer making analytics based decisions. You’ll now be able to focus on a manageable set of ads, and use your insight reports to easily create intelligent campaigns.

What Are They Changing?

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Facebook will eliminate features like “Ask a Question” ads, because you can do that in a regular post anyway. The “Online Offer” product is also going away. Facebook says marketers find that a page post link ad is a more effective way to drive people to deals on their websites.

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They’ll also be improving their remaining offerings, adding the social context of sponsored stories to all ad offerings. The social component adds a significant level of value to social marketing, and Facebook wants to keep that central to their ad platform strategy.

To measure the effectiveness of your own Facebook ads and paid content in relation to your organic social content, request a Free trial of Simply Measured.

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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