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Who Are the Most Mentioned NFL Teams, Players, and Brands on Social Now?

In our earlier blog post about the NFL, we wrote about what was driving conversations on social media for top teams, players, and brands in the first few weeks of football season. Here is a quick update on what happened in week 4.

The TeamsScreen Shot 2016-10-05 at 3.50.57 PM

  1. The New England Patriots are the most talked-about team right now, driven by conversations around the team’s quarterback, Tom Brady, marking his 15th year with the team. Brady made his first NFL start against the Indianapolis Colts in the year 2000, leading the #Patriots to a 44-13 victory. He has played with the Patriots ever since. 

The Patriots also made news when they claimed the top spot for NFL’s week 4 power rankingsScreen Shot 2016-10-05 at 11.39.02 AM

  1. The Denver Broncos were the second most talked about team (#Broncos), as their quarterback Paxton Lynch made the first touchdown pass of his NFL career. The team’s second spot for week 4 of NFL rankings also led to a ton of conversations about them.

  1. Atlanta Falcons made news as their wide receiver Julio Jones set a franchise record with 300 yards receiving in the Falcons’ 48-33 win over the Carolina Panthers, which resulted in the Falcons leading 3-1.The team also made news as QB Matt Ryan became NFC’s Offensive Player of the Month for September and their linebacker Deion Jones won NFL’s Defensive Rookie of the Month.Screen Shot 2016-10-05 at 4.02.02 PM
Screen Shot 2016-10-05 at 3.55.40 PM


The PlayersScreen Shot 2016-10-05 at 3.50.49 PM

  1. Julio Jones was the most talked about player for week 4, due to his impressive 300 yards receiving in Falcon’s 4th game against the Carolina Panthers; he became the sixth player in NFL history to have a 300-yard game.

  1. Tom Brady completed 15 years with the Patriots, and news about his return after wrapping up the four-game suspension for Deflategate made him the second most talked about player in week 4.

Screen Shot 2016-10-05 at 4.03.51 PM
  1. Antonio Brown has been in the news since the NFL season began this year for his cleats, which violate the NFL uniform code. Last week, he gathered mentions as the game authorities decided to sit him through for the second half of the game against Philadelphia if he didn’t take off his baby-blue cleats emblazoned with the faces of his children. Brown ultimately changed into regular white cleats for the rest of the games. 

The BrandsScreen Shot 2016-10-05 at 3.50.40 PM

  1. Pepsi got mentions on social as they announced that Lady Gaga will be the halftime show performer for the Super Bowl in Houston.

  1. Nike continues to drive conversations because of the Color Rush uniforms that they sponsor for the games.

  1. Bose, the Official Home Audio and Speaker Sponsor for the NFL, got mentions in week 4 as they showcased their products being used by various teams and players.

As the season proceeds, we will keep updating our blog, and exposing what drives social conversations for NFL teams, players, and brands. If there is anything you would like us to deep dive into specifically, holler on Twitter.

Image source credits:

Julio Jones:

Tom Brady:

Antonio Brown :

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Tripti Shrivastava

I'm a Social Media Analyst at Simply Measured. I love food, music, movies, and long walks. Let's talk about social media data!

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