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Who Is Social Media’s First Graduating Class?

How old is social media really? The average person might tell you that it started twelve years ago, when Myspace launched in 2003. But for most marketers, it was in 2007, when Facebook launched “Brand Pages.” So, why am I giving you a history lesson?

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Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.

Well, the point I’m trying to make is that the “social media marketer” position is nearly a decade old. Social media has matured a lot since the 2000s, and so have marketers on our field. Where are the marketers who set up their brand’s first Facebook page, sent their brand’s first Tweet, or live-streamed their first event?

We’re setting out to find the former early-stage social media marketers who are now directors, executives, and founders. Take Lauren Salazar, the Director of Social Media for Weight Watchers, as an example!

Screen Shot 2016-03-04 at 11.54.37 AMLauren began her digital marketing career in 2006, as a Digital Awards Producer for Magazine Publishers of America. For the next few years, she worked in content at New York Magazine, and in 2010 she became a Social Strategist at Path Interactive. In 2011, she scored a social media gig at WeightWatchers and is now the Director of Social Media for their brand. Pretty impressive, huh?

People like Lauren, although they might not know it yet, are members of Social Media’s First Graduating Class. Members of Social Media’s First Graduating Class have extreme insight into the history of social media and what the future holds for our industry. We want to feature and interview this group of thought leaders, and share their pearls of wisdom with all of you. Know somebody who fits the bill?

Tweet your nomination with the #SMFirstClass hashtag, and we’ll follow up!

Jade Furubayashi

My name is Jade and I'm the Social Media Manager for Simply Measured. We can find common ground in Beyoncé and Chipotle burrito bowls.

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