Why You Should Start Measuring Social Media Now Instead Of Later
Things getting crazy at work? Entering your busy season? No time to add an extra step to your social media strategy or daily workload?
Actually, it’s just the right time. The right time to turn on the data.
Because here’s the thing: when you start measuring what you’re doing on your active social channels, you save an astronomical amount of time in the long run. You’ll no longer have to:
- Wait for dips, lulls, and wins as you go along.
- Waste time scrambling to document your brand’s progress on social media for managers and stakeholders.
- Spend time guessing what might work. You’ll still have to be creative, but figuring out what works and what doesn’t will happen much more quickly for you.
If you’re curious about the types of insight that mean the most in media res, read on.
Track your ad spend and consumptions as you go along…
Check up on the kind of engagement this week’s event is seeing…
…so you can make changes and modifications to your social strategy for next week’s event.
For instance, if this were a chart for a specific brand event, I might want to find a way to drive more Twitter engagement during the lull period of 10PM to 5AM next time.
Or, I might want to set a goal to get more Retweets or Favorites during the next event cycle.
Or, I might choose to double down on the peak traffic times by posting more content during those hours.
This is what I mean by making better decisions NOW — when you know better, you do better. And when you’re measuring as you go along, you don’t need to wait until month, quarter, or year to do better.
Know who’s responding to you…
…now. This allows you to reach out to your most engaged users, most followed users, and highest-Klout score users as you’re planning future campaigns.
It also gives you a fantastic opportunity to reach your most engaged users’ followers, and widen the net for folks who might be interested in your event and product. You might discover an audience for your brand on social that you didn’t know about before, and it’s always better to get that information earlier in the timeline.
Then you turn those potential followers into real followers. Then you leverage those new followers into new followers. And you end up with more eyes on your brand, and more reactions to your campaigns, which helps you build better campaigns and change strategy midstream if that’s what needs to happen to stay competitive and effective.
Take Time Now, Benefit Later
These are only a few examples of how taking the time to look at the data now can make better results happen faster. If you’d like to give it a try, consider clicking on that bodacious green button below and getting a free trial of the Simply Measured social media software suite.
I’m the Head of Marketing Communications here at Simply Measured, where I'm responsible for our content program, social media marketing, PR, and comarketing ventures. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.