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Why Your Content Isn’t Getting Shared on Twitter

You’ve been working hard to develop a great piece of content, spent countless hours working on creative thought leadership that solves real problems for your target audience, and set measurable goals for the campaign…but it’s not moving the needle with your social audience.

Why is that? What are you doing wrong?

Growing up, everyone said that if you work hard, people will notice. But that’s not necessarily the case when it comes to digital marketing. You have to work smart.

Working smart – as a content marketer – means understanding your audience, best practices, and proven methods of distribution. This needs to be central to your content strategy. 

With that in mind, here are six ways to use your social analysis to optimize the way you create and share your blog content.

How Analytics Can Help You Develop Sharable Content

1. Identify Previous Successes:

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By analyzing the content that has been engaging and successful, you may be able to note specific and actionable differences between that and content that’s stalled. Look closely at the number of shares a post has had on your key networks, how different promotional tweets have been responded to, and most importantly, how they’ve driven traffic to your site.

2. Gauge Audience Sentiment:

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Before you look at specific tactics, try to get a better understanding of the way your audience is responding to your content. Favorites, replies and retweets are great metrics to know, but sentiment analysis gives you another layer to help you understand your audience’s relationship to the things you’re tweeting.

3. Analyze and Test Tweet Copy:

The copy that goes into your promotional outreach is as important – if not more – than the title of your article. It’s the first thing people see about this topic. Promote the same content with different tweets, and gauge which type works the best. Do you just share the title of the post with a link? Or are the most successful tweets those that ask a question? This can vary depending on the topic, audience, and goal of the tweet.

4. Time Your Tweets:

Distribution of Tweets by Day and Time

If you’re convinced that your content is sharable, and it’s a distribution issue, then there’s a good chance your audience hasn’t seen it. Take a look at when your followers are most engaged with your Tweets.

5. Find Your Advocates:

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Part of your strategy for great content distribution should be tapping into your network of influencers. Who’s been a strong proponent of your content in the past? Make sure your new asset is on their radar so they can help promote for you.

6. Pinpoint Top Terms

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What words are people using when they discuss your brand or content? Sometimes tweaking one small word or phrase is all it takes to resonate with people. Make sure you’re using language that works for your audience.

For more ways to measure success on Twitter, check out Simply Measured’s full suite of Twitter analytics, and sign up for a FREE trial today:

Click Here For a Twitter Analytics Tour

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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