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WWDC 2012 Twitter Analysis

If your office is anything like ours, your resident Apple fanboys (and girls) have been all abuzz about today’s #WWDC keynote presentation. Anticipating this hype, we’ve been tracking #WWDC. During the keynote alone, there were 151,936 posts (that’s over 1,000 per minute). Unsurprisingly, the Twitter conversation mapped closely to the announcements made, which also aligned with the pre-event rumors.

You can view the complete breakdown on our #WWDC 2012 Conversation Driver Analysis.

A few highlights:

  • 18% of posts were about the iOS
  • MacBook came in second, with 15%
  • Lion came in third, with 6%
  • Even though there were no¬†announcements¬†about a new iPhone, it still comprised 5%.
  • The event peaked at 2,119 Tweets per minute.

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Adam Schoenfeld

Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.

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